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866-512-8501
212 South Central Street, Suite 200
St. Louis, MO 63105

Heartland Bank Direct, a division of Heartland Bank

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Health

Data for Q2 2014

Institution Health

B+

Texas Ratio

GRADE:
C+

The Texas Ratio is an indicator of how much capital a bank has available compared to the total value of loans considered at risk. As of June 30, 2014 Heartland Bank Direct had $25.66 million in non-current loans and owned real-estate with $96.79 million in equity and loan loss allowances on hand to cover it. This gives Heartland Bank Direct a Texas Ratio of 26.51% which is average. Any bank with a Texas Ratio near or greater than 100% is considered at risk.

Texas Ratio Trend

GRADE:
C+

The Texas Ratio for Heartland Bank Direct experienced no significant changes from 24.16% as of June 30, 2013 to 26.51% as of June 30, 2014, resulting in a negative change of 9.71%. This indicates that the balance sheet and financial strength for Heartland Bank Direct has had no significant changes in recent periods.

Deposit Growth

GRADE:
A+

In the past year, Heartland Bank Direct has increased its total deposits by $52.2 million, resulting in 7.79% growth for the year. A strong track record of growth is an indicator of consumer confidence and the bank's ability to strengthen its balance sheet. The growth Heartland Bank Direct has shown is excellent.

Capitalization

GRADE:
A

Both FDIC and NCUA consider capitalization levels of banks and credit unions to be of high importance. Higher capitalization allows for a greater buffer when cover loans that may fail in the future. Heartland Bank Direct has $870.26 million in assets with $96.79 million in equity, resulting in a capitalization level of 11.12%, which is excellent.

Institution Statistics

Overall
FDIC Certificate #28694
Year Established1887
Employees319
Primary RegulatorOCC
Assets and Liabilities
Assets$870.26 million
Loans$597.14 million
Deposits$722.44 million
Equity Capital$87.88 million
Loan Loss Allowance$8.91 million
Unbacked Noncurrent Loans$16.72 million
Real Estate Owned$8.94 million
Historic Data - June 2013
Assets$793.48 million
Equity Capital$84.86 million
Loan Loss Allowance$8.50 million
Unbacked Noncurrent Loans$16.72 million
Real Estate Owned$9.25 million
Profit Margin - Quarterly
Return on Assets0.25%
Return on Equity2.33%
Interest Income$13.91 million
Rates
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Heartland Bank Direct Savings Account Rates

DetailsAPYMINMAXPRODUCT
0.10%--Online Savings Account
Locations

Heartland Bank Direct is an Internet only bank and does not have branch locations. Its headquarters is located at 212 South Central Street, Suite 200 - St. Louis, MO 63105