Heartland Bank Direct

212 South Central Street, Suite 200
St. Louis, MO 63105
1.866.512.8501
www.heartlandbankdirect.com

FDIC
Heartland Bank Direct, a division of Heartland Bank

Related Posts

Another Rate Cut at Heartland Bank Direct (Forum) - 1/9/2010

The Performance Savings rate has plummeted to 1.11% APY (was 1.31%). It had been 1.51% in late December. They used to have a history of competitive rates. Sorry to see the rate fall like this. Refer to my Heartland Bank Direct review for more details.

Heartland Bank Direct - New Online Savings Account - 6/25/2007

Update 1/09/10: The rate has fallen from 1.31% to 1.11% APY. Refer to the bottom of the post for the rate history. Bonus is no longer available.Heartland Bank is another bank getting into the online banking market with Heartland Bank Direct which offers...



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Heartland Bank Direct Savings Account Rates

ApyMinMaxProduct
0.70%--Online Savings Account

Rates updated: 5/24/2013

Data for Q4 2012


Institution Statistics


Heartland Bank
OTS #02165
FDIC Certificate #28694
BankRate ReportView
Year Established1887
Employees340
Primary RegulatorOCC

Assets and Liabilities

Assets$832.19 million
Loans$521.93 million
Deposits$709.58 million
Equity Capital$80.05 million
Loan Loss Allowance$11.28 million
Unbacked Noncurrent Loans$18.04 million
Real Estate Owned$11.81 million

Historic Data - December 2011

Assets$878.85 million
Equity Capital$56.68 million
Loan Loss Allowance$14.24 million
Unbacked Noncurrent Loans$24.71 million
Real Estate Owned$14.80 million

Profit Margin - Quarterly

Net Interest Margin4.11%
Return on Assets1.33%
Return on Equity16.2%
Interest Income$33.92 million

Institution Health


Overall Score:
3 out of 5
3
Texas Ratio2
The Texas Ratio is an indicator of how much funds a bank has available compared to the total value of loans considered at risk. As of December 31, 2012 Heartland Bank Direct had $29.85 million in non-current loans and owned real-estate with $91.33 million in equity and loan loss allowances on hand to cover it. This gives Heartland Bank Direct a Texas Ratio of 32.68% which is below average. Any bank with a Texas Ratio near or greater than 100% is considered at risk.
Texas Ratio Trend5
The Texas Ratio for Heartland Bank Direct decreased significantly from 55.72% as of December 31, 2011 to 32.68% as of December 31, 2012, resulting in a positive change of 41.34%.This indicates that the balance sheet and financial strength for Heartland Bank Direct has improved significantly in recent periods.
Deposit Growth1
In the past year, Heartland Bank Direct has decreased its total deposits by -$83.7 million, resulting in -10.55% growth for the year. A strong track record of growth is an indicator of consumer confidence and the bank's ability to strengthen its balance sheet. The growth Heartland Bank Direct has shown is poor.
Capitalization4
Both FDIC and NCUA consider capitalization levels of banks and credit unions to be of high importance. Higher capitalization allows for a greater buffer when cover loans that may fail in the future. Heartland Bank Direct has $832.19 million in assets with $91.33 million in equity, resulting in a capitalization level of 10.97%, which is above average.
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