ING Direct May Introduce a High Yield Checking Account
Apr 11, 2006 - 8:38 AM by Ken Tumin
An article in today's Wall Street Journal states that ING Direct may be planning to roll out a high yield checking account called Electric Orange. Highlights include no minimums, no fees, debit card and an expected yield of 3%. Since I don't subscribe to the WSJ, and the article is only available to subscribers, I don't have the details or a link. It was mentioned in this SlickDeal thread and this FW thread.
Rumors on the Electric Orange have been around for many years (see old FW thread). I remember reading an interview of ING Direct's CEO last year who didn't seem interested in offering checking accounts. He considered them high-overhead accounts in which the customers often end up unhappy due to fees like for non-sufficient funds. Now that ING Direct is facing more online competition, they may be looking for other ways it can keep customers without having to lead in the deposit interest rates.
Rumors on the Electric Orange have been around for many years (see old FW thread). I remember reading an interview of ING Direct's CEO last year who didn't seem interested in offering checking accounts. He considered them high-overhead accounts in which the customers often end up unhappy due to fees like for non-sufficient funds. Now that ING Direct is facing more online competition, they may be looking for other ways it can keep customers without having to lead in the deposit interest rates.


Banking Guy (anonymous) - #1, Wednesday, April 12, 2006 - 7:19 PM
Thanks for posting the WSJ article, but due to potential copyright infringement, I can only include a summary and excerpts. I wish WSJ would open up their website, then we could provide a link.
Excerpts:
The new account, dubbed "Electric Orange," is expected to offer an initial annual percentage yield of 3%, although that may change depending on the actual launch date. The account will have no minimum-balance requirements or fees. ING Direct ... plans to roll it out to customers this summer.
Customers who sign up for the account will get a debit card instead of an actual checkbook. Instead, the bank will issue "virtual checks" by transferring funds between bank accounts. Customers can also request that the bank issue paper checks for payment purposes.
According to the article, ING won't be refunding ATM fees charged by other banks. However, at least they won't charge a fee for using other bank's ATMs.
Some interesting facts about ING Direct from the article:
- 4 million customers with $60 billion in asets in the US
- Average savings account balance is $12K
Ben (anonymous) - #2, Tuesday, November 28, 2006 - 12:16 AM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and will earn you a 4.40% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
Anonymous - #3, Wednesday, November 29, 2006 - 10:16 PM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.50% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
Anonymous - #4, Friday, December 1, 2006 - 9:42 PM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.50% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
Anonymous - #5, Wednesday, December 13, 2006 - 12:30 PM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.50% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
Anonymous - #6, Wednesday, January 17, 2007 - 3:22 PM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.50% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
Anonymous - #7, Saturday, February 3, 2007 - 7:37 PM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.50% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
Anonymous - #8, Tuesday, February 13, 2007 - 6:00 PM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.5% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #9, Sunday, February 25, 2007 - 4:37 PM
FRESH ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.5% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #10, Friday, March 30, 2007 - 5:29 PM
BRAND NEW ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates just rose to 4.5% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #11, Wednesday, May 30, 2007 - 1:40 AM
BRAND NEW ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates are at a great 4.5% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #12, Thursday, June 21, 2007 - 9:47 AM
BRAND NEW ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and rates are at a great 4.5% INTEREST return on your money with no risk, fees or costs!
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #13, Friday, February 22, 2008 - 5:48 PM
BRAND NEW ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and have great interest rates with no risk, fees or costs! Just deposit at least $250, and you’ll get the bonus instantly.
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ORANGE SAVINGS
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
ING DIRECT $25 BONUS 9
ING DIRECT $25 BONUS 10
ELECTRIC ORANGE
ELECTRIC ORANGE $25 BONUS 1
ELECTRIC ORANGE $25 BONUS 2
ELECTRIC ORANGE $25 BONUS 3
ELECTRIC ORANGE $25 BONUS 4
ELECTRIC ORANGE $25 BONUS 5
ELECTRIC ORANGE $25 BONUS 6
ELECTRIC ORANGE $25 BONUS 7
ELECTRIC ORANGE $25 BONUS 8
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #14, Monday, March 3, 2008 - 11:18 AM
BRAND NEW ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and have great interest rates with no risk, fees or costs! Just deposit at least $250, and you’ll get the bonus instantly.
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ORANGE SAVINGS
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
ING DIRECT $25 BONUS 9
ING DIRECT $25 BONUS 10
ELECTRIC ORANGE
ELECTRIC ORANGE $25 BONUS 1
ELECTRIC ORANGE $25 BONUS 2
ELECTRIC ORANGE $25 BONUS 3
ELECTRIC ORANGE $25 BONUS 4
ELECTRIC ORANGE $25 BONUS 5
ELECTRIC ORANGE $25 BONUS 6
ELECTRIC ORANGE $25 BONUS 7
ELECTRIC ORANGE $25 BONUS 8
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #15, Wednesday, April 9, 2008 - 9:07 PM
BRAND NEW ING REFERRAL LINKS
Use one of the links below to open a savings account with ING Direct and you'll receive an automatic bonus of $25 added to your account. Savings with ING Direct are FDIC insured and have great interest rates with no risk, fees or costs! Just deposit at least $250, and you’ll get the bonus instantly.
The online banking is incredibly user-friendly, interest accrues daily, and signing up takes 5 minutes. Use one of the links below or email me at dinodcbc2@comcast.net
Always happy to help
Thanks, Ben
ORANGE SAVINGS
ING DIRECT $25 BONUS 1
ING DIRECT $25 BONUS 2
ING DIRECT $25 BONUS 3
ING DIRECT $25 BONUS 4
ING DIRECT $25 BONUS 5
ING DIRECT $25 BONUS 6
ING DIRECT $25 BONUS 7
ING DIRECT $25 BONUS 8
ING DIRECT $25 BONUS 9
ING DIRECT $25 BONUS 10
ELECTRIC ORANGE
ELECTRIC ORANGE $25 BONUS 1
ELECTRIC ORANGE $25 BONUS 2
ELECTRIC ORANGE $25 BONUS 3
ELECTRIC ORANGE $25 BONUS 4
ELECTRIC ORANGE $25 BONUS 5
ELECTRIC ORANGE $25 BONUS 6
ELECTRIC ORANGE $25 BONUS 7
ELECTRIC ORANGE $25 BONUS 8
ELECTRIC ORANGE $25 BONUS 9
ELECTRIC ORANGE $25 BONUS 10
Note: after you click the link, click “Open Now” and you should see “Start savings with a great rate. To receive your $25 bonus, open and fund your Orange Savings Account with at least a $250 initial deposit.”
Anonymous - #16, Thursday, December 24, 2009 - 5:14 PM
I've had my ING Direct account for a couple of years now and the experience has been great. They even offer a bonus for new customers. When you open an account for at least $250 (only by using the referral), you will receive a $25 bonus from ING. If you would like a referral, please send your full name and email address to andy7984@aol.com.
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