First National Bank of Omaha finally did a press release for its FNBO Direct internet bank and its 6% APY online savings account. It's interesting that they waited 3 weeks after the 6% started and 3 months after FNBO Direct became active online. Perhaps, they're trying to spread the demand more evenly. Since I opened my account on May 1st, I have not experienced any login problems or slowness that can be caused by heavy traffic like what EmigrantDirect experienced last year.
As I reported on Saturday, FNBO Direct did announce a new limit on total allowed balances so they may be doing well in attracting deposits. It'll be interesting to see how many deposits they'll be able to attract, and how much of this will remain by the end of the year when the promo is long over. If they can maintain a competitive rate after the promo, they might be able to prevent a mass exodus of funds. Before May, FNBO Direct was offering a very competitive 5.25% APY.
For a summary of the FNBO Direct savings account, please see my FNBO Direct account overview or for all of my previous FNBO Direct posts, please see this page.