The details of these certificate of deposit can be found in the account disclosure. One important consideration is the early withdrawal penalty which is more severe than typical CDs. For accounts of more than one year the penalty equals half of the interest for the entire term of the CD. If this penalty is greater than the interest you have earned, the penalty will eat into the principal. So for a 10 year CD, that's a 5-year interest penalty.
Instructions for opening accounts are located here. The application must be printed. It can be mailed or faxed. If you want to be sure to lock in a CD rate, you may want to fax it in and do a wire transfer. They do charge for incoming wire transfers ($10). Also on this page is a link to a form for appointing beneficiaries. The form allows up to 4 beneficiaries.
You can also vist one of their branches in New York or Florida to open an account. The bank has been FDIC insured since 1999 (FDIC Certificate # 35011).