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BofI Federal’s New Internet Bank and Savings Account

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BofI Federal Bank has recently launched a new internet bank. It’s called Bank X at bankx.com (Thanks to the reader who emailed me news of this). BofI Federal has a history of creating online banking brands that are targeted to specific consumer segments. One example of this is UFB Direct which focused on airline miles rewards. This attracted a lot of attention due to the high rate of its savings and money market account. Last April it attracted attention for the opposite reason: very low rates. Both the savings and money market rate fell to a pathetic 0.20%.

For Bank X, they seem to be targeting consumers who want a top savings account rate. Its savings account is called HighX Savings, and it has a 0.95% APY as of 6/19/2013. I was told Bank X and this savings account rate has been around for the last two months.

They are trying to show that this rate will remain competitive by advertising the following pledge:

We pledge to have higher rates than the top 50 National average Annual Percentage Yield (APY) of U.S. banks and thrifts

I can’t find what that average APY is. I called the bank yesterday, and the CSR didn’t know. If that average APY is low (like 0.50%), this pledge doesn’t mean much. I track internet savings and money market rates of 57 banks, and the June average is 0.59%.

The Bank X Savings account does have some nice features:

  • No monthly maintenance fees and no minimum monthly balance
  • Free Mobile Deposit for depositing checks with your smartphone
  • Free MyDeposit for depositing checks with your home PC
  • ATM card available

However, there is one important downside. The savings account doesn’t have an ACH external transfer service. The best way to make external transfers is to initiate them from your other bank.

Bank X also offers a free checking account called X Checking. This does offer an ACH external transfer service, but the limits are low. I was told it’s initially limited to $2K/day or $5K/month. If used without problems, it can eventually be increased to $15K/day or $25K/month.

As we know from reward checking accounts, banks have more opportunity to make money with checking accounts. That may be why only the checking account has an ACH external transfer service. They’re encouraging customers to open both the savings and checking account. The checking account does have some nice features. The most noteworthy is unlimited ATM reimbursements for domestic ATMs.

Bank X also offers CDs, but the rates are low. The highest yield is 1.35% for a 5-year term as of 6/19/2013

After seeing what happened at UFB Direct, it’s hard to trust BofI Federal Bank. The current Bank X savings account rate is competitive, and if it lasts it will be a good deal. However, if the rate falls in a few months to be no better than the major internet savings account rates, the effort of opening another new account will not have been worth it. One important consequence of the low rate environment is that rate chasing is losing its usefulness. There’s not much to be gained from moving from a 0.80% savings account to a 0.95% savings account.

One positive feature of BofI Federal Bank is that its financials have remained strong. Currently, it has an overall health score at DepositAccounts.com of 4 stars (out of 5) with a Texas Ratio of 8.02% (above average) based on March 2013 data. Please refer to our financial overview of BofI Federal Bank for more details. The bank has been a FDIC member since 2000 (FDIC Certificate # 35546).

The Best Deal at BofI Federal Bank

In my opinion, the best deal at BofI Federal is its Rewards Checking Account that’s opened through one of its affinity groups. That still has a top yield of 1.50% for balances up to $150,000. Like any reward checking account, there are monthly requirements to qualify for this high rate. By joining one of these affinity groups, you get an extra 25 bps on the account. The Rewards Checking account available at Bank of Internet USA has maintained a 1.25% APY since July 2011. That’s the kind of consistency that I like to see. Let’s hope that will last.

  Tags: BofI Federal Bank, savings account, checking account

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Comments
7 comments.
Comment #1 by Anonymous posted on
Anonymous
" We pledge to have higher rates than the top 50 National average Annual Percentage Yield (APY) of U.S. banks and thrifts "

This means nothing, top 50 are at 0.25%. If they said top 5, then it makes sense. Another lie from another bank.

17
Comment #2 by Anonymous posted on
Anonymous
Why the new bank alias? Why not just add the high rate account to bofi's normal offerings?

8
Comment #3 by pearlbrown posted on
pearlbrown
Re:  Anonymous - #2, Wednesday, June 19, 2013 - 4:06 PM

The second line of the first paragraph and the first line of the second in Ken's blog post may have the answer:

"BofI Federal has a history of creating online banking brands that are targeted to specific consumer segments. ...  For Bank X, they seem to be targeting consumers who want a top savings account rate." 

They may have other reasons to distinguish the new bank entity from the principal BofI brand.

3
Comment #4 by Anonymous posted on
Anonymous
 "Targeted to specific consumer segments"?  So, some people WANT a low interest account?

2
Comment #5 by Craig (anonymous) posted on
Craig
I noticed that the Money Market Account at Bank of Internet is 0.75% so while not the highest it compares favorable with Alliant Credit Union at any rate...but perhaps this product will stay higher...

I went ahead and opened both the Checking and Savings with Bank X...it seems like a nice package, and like the unlimited atm rebates feature of the Checking....The Online Banking is very nice (powered by Inuit, you know the ones that do "turbo tax") and you can also do deposits at home by scanner and deposits as well as mobile deposits...

Customer service seems to be really outstanding with very helpful, friendly and efficient reps on the phone and secure e-mails are responded to quickly and also very efficiently.....I just hope they will keep the rate on the savings fairly high....

 

2
Comment #6 by Craig (anonymous) posted on
Craig
By the way, as far as UFB Direct, i get the impression that it's probably been the loser of their spin offs and i suspect that is why the rates have dropped so low there...where as Bank of Internet has apparently done very well and that is why it's rewards checking and savings and money market accounts have much more decent rates....

I suspect that Bank X will probably replace their UFB Direct spin off...and based on it's web site, online banking and customer service (which seems really good from my initial experience with them) and appealing product package (unlimited atm rebate checking combined with a high yield Savings account) they should do a lot better...So if the package appeals to you (like it did to me) i would certainly recommend that you give it a try...

1
Comment #7 by Anonymous posted on
Anonymous
savings rate down to 0.60%

1