Interest Rates Can’t Entice, So Banks Offer Bonuses

This Boston Globe article provides some useful tips and insights on bank bonuses (that includes some of my inputs). One excerpt from the article:

With attractive interest rates a distant memory, banks and credit unions across Massachusetts and elsewhere are using glitzy gifts and cash to lure customers. J.D. Power and Associates recently found that 8 percent of US customers who switched banks said they did so primarily because of a promotion.

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