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American Express Adds Checks, FDIC Insurance To Bluebird Product

Monday, April 1, 2013 - 1:49 PM
From Dow Jones News via Fox Business
American Express Co. (AXP) is adding paper checks and deposit insurance to the Bluebird prepaid card it debuted last year with Wal-Mart Stores Inc. (WMT) as it faces competition from other firms pitching alternatives to big-bank checking accounts.
Bluebird is a central piece of American Express' efforts to diversify its customer base, which skews toward more-affluent customers that have high levels of disposable income and pristine credit. Bluebird, like other prepaid cards, doesn't require a credit check.

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Ken TuminKen Tumin5,472 posts since
Nov 29, 2009
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