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What Do Consumers Really Want From Banking Websites? Simplicity

Monday, November 4, 2013 - 6:05 AM
Banks and credit unions have it tough when trying to sell online. Consumers would generally prefer to be doing anything other than banking, particularly if they have a few minutes to spend on the web. So you’d think financial institutions would be doing everything possible to make banking more enjoyable online.

ShorebreakShorebreak2,683 posts since
Apr 6, 2010
Rep Points: 14,546
1. Monday, November 4, 2013 - 9:14 AM
I am not looking for an enjoyable bank or cu experience, I just want to be able to login to my account without it being a hassle when I am using my correct Password and User ID.  I have one cu which really needs to upgrade their website and I have written them more than once about the problem.  Enjoyable is not the issue, but "workable" is!
paoli2paoli21,401 posts since
Aug 10, 2011
Rep Points: 6,135
2. Tuesday, November 5, 2013 - 7:51 PM
Shorebreak, you forgot to add the link to your article.
cumuluscumulus359 posts since
Jan 16, 2010
Rep Points: 1,678