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What Do Consumers Really Want From Banking Websites? Simplicity

Monday, November 4, 2013 - 6:05 AM
Banks and credit unions have it tough when trying to sell online. Consumers would generally prefer to be doing anything other than banking, particularly if they have a few minutes to spend on the web. So you’d think financial institutions would be doing everything possible to make banking more enjoyable online.

Wrong.
4
ShorebreakShorebreak2,364 posts since
Apr 6, 2010
Rep Points: 12,582
1. Monday, November 4, 2013 - 9:14 AM
I am not looking for an enjoyable bank or cu experience, I just want to be able to login to my account without it being a hassle when I am using my correct Password and User ID.  I have one cu which really needs to upgrade their website and I have written them more than once about the problem.  Enjoyable is not the issue, but "workable" is!
2
paoli2paoli21,140 posts since
Aug 10, 2011
Rep Points: 5,078
2. Tuesday, November 5, 2013 - 7:51 PM
Shorebreak, you forgot to add the link to your article.
2
cumuluscumulus297 posts since
Jan 16, 2010
Rep Points: 1,368
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