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Question: Benefit Of Credit Card Branding

Thursday, July 1, 2010 - 8:34 PM
Ken, do you know/have access to some information about how credit card branding works? I'm curious who benefits how from, e.g., an NFL or Amazon branded credit card or the BP Chase card, etc. I noticed that some of those cards offer different perks than their sibling cards of similar status (platinum, etc.).

Just wondering...
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darkdreamer4udarkdreamer4u178 posts since
Jun 11, 2010
Rep Points: 638
1. Monday, July 5, 2010 - 5:14 PM
Found this paragraph in today's NFL - Barclay Bank news:

 

The market for credit cards affiliated with sports teams, universities or other special-interest ventures has been growing and consolidating amid the financial shakeout. The NFL likes having credit card partners because it gets a cut of the business beyond the initial payment for the rights to the franchise. Credit card companies like the programs because rabid fans don't need much convincing to sign up.
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darkdreamer4udarkdreamer4u178 posts since
Jun 11, 2010
Rep Points: 638
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