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Credit Unions' Marketing Of Overdraft Coverage

Tuesday, July 20, 2010 - 1:29 PM
You might think credit unions would not be trying to get their members to opt-in on overdraft coverage. As I mentioned in this post today, I don't know why anyone would want to opt-in. Perhaps with enough marketing you can make anything look good. That is apparently what many credit unions are doing according to this Credit Union Times article which describes the marketing efforts of several credit unions to get as many members to opt-in to overdraft coverage as possible before the Regulation E deadline. Here are some "success" stories from the article:
Ventura County CU has an opt-in rate of 95% from using a variety of methods to reach out to members. The most effect being in-branch communication.


Washington State Employees Credit Union has a success rate of 97% with its staff-developed online solution.

Ken TuminKen Tumin5,473 posts since
Nov 29, 2009
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