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The Business Of Selling Overdraft Protection

Wednesday, July 28, 2010 - 8:49 PM
This WSJ article looks at how marketing companies are helping banks and credit unions to get customers to opt-in for overdraft protection before new regulations takes effect. One thing I found interesting was the interview with the chief banking officer of Bank of the Sierra, the bank that offers a popular reward checking account. According to the official, they haven't needed to hire any marketing service. They have "gotten more than 90% of its overdraft users to join its program." This appears to be a good sign that the overdraft regulation shouldn't be too harmful for reward checking programs.
Ken TuminKen Tumin5,472 posts since
Nov 29, 2009
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