Banksimple is getting a lot of publicity for its future banking product. The latest is from Mashable, a website that focuses on new web technology. According to the Mashable article
The Banksimple formula is one that puts customers first and focuses on automatic, "worry-free" money management with a digital twist and penchant for social integration.
One interesting feature described is "predictive money management". I'm not sure if this would make things more simple or more complicated. We'll have to wait to see what banksimple actually offers when they finally decide to launch.