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Smartphones And Price Comparison Apps: Boon For Consumers, Nightmare For Retailers

Thursday, December 16, 2010 - 4:11 PM
From the Wall Street Journal:
"The retailer's advantage has been eroded," says Greg Girard of consultancy IDC Retail Insights, which recently found that roughly 45% of customers with smartphones had used them to perform due diligence on a store's prices. 
Ken TuminKen Tumin5,471 posts since
Nov 29, 2009
Rep Points: 125,634
1. Sunday, December 19, 2010 - 9:40 PM
My son told me tonight that his brother-in-law saved $300 by using an app on his phone. He showed the price to the salesman and the salesman matched it.
Ally6770Ally6770934 posts since
Jan 16, 2010
Rep Points: 2,719