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More News On Merchant Debit Card Rewards

Wednesday, July 20, 2011 - 1:04 PM
I discussed these programs after the CNNMoney.com article and after Ally Bank launched its Ally Perks program. Here's another look at these programs from the New York Times Bucks Blog:
there’s a new kind of debit rewards option cropping up at some banks, this time, offering customer discounts that are funded by retailers eager for business, rather than by the banks themselves.

The article raises the question if people will consider this as another form of advertising. Also, there's concern over tracking purchase patterns.
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Ken TuminKen Tumin5,467 posts since
Nov 29, 2009
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