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One More Reason It Pays To Switch Banks

Thursday, October 20, 2011 - 3:03 PM
From Moneyland | TIME.com
Recent media focus concerning the price of brand loyalty—sparked in part by Bank of America’s decision to start charging fees for debit card users—recalls some interesting research from a few years back that suggests there’s good reason for you to consider switching brands more often. Because it’s not just greedy companies who punish loyal customers. It's the customers themselves.

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WhataBummerWhataBummer413 posts since
Oct 15, 2010
Rep Points: 1,702
1. Thursday, October 20, 2011 - 3:43 PM
Interesting review of the "endowment effect" and "confirmation bias". I've seen many examples of these.
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Ken TuminKen Tumin5,469 posts since
Nov 29, 2009
Rep Points: 125,051
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