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Simple's Pitch: A No-Fee, No Hassle Bank Account - Is That Enough?

Tuesday, December 20, 2011 - 5:31 AM
Formerly known as BankSimple, Simple.com is a new internet bank that has recently opened to a few early customers. It's like Perkstreet Financial and SmartyPig in that they partner with a real bank to hold customer deposits. This CNNMoney.com article has a good review of the service. I don't know if simplicity is enough to win customers. Ally and ING Direct already do a pretty good job at this. If they want to win customers they need to find a way to allow savers to earn more on their savings.
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Ken TuminKen Tumin5,469 posts since
Nov 29, 2009
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