Banks May Introduce More Relationship Requirements

We may see more relationship requirements to get the best deposit rates. According to this MarketWatch article:

It’s called “relationship banking” in the banking industry and it involves a lot of cross-selling of financial products and services that are aimed at building customer loyalty and generating revenue.
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But that’s how banks make money. Because loan demand is off, not to mention choked for some consumers, banks are swimming in deposits that aren’t making them any money.