HSBC Direct Changes Name to HSBC Advance

It's official, HSBC Direct is now HSBC Advance. HSBCDirect.com now points to HSBCadvanceUSA.com. I just received an email from HSBC letting me know that my online deposit accounts will remain exactly the same.

I guess HSBC wanted to differentiate itself from the other internet banks with direct in their names. In my opinion, they can do a better job at setting themselves apart by offering better rates.