It has been almost one month since UFB Direct made the big jump in the rate of this savings account. For much of this year the rate had remained around 4.50% APY. Currently, the rate is 27 basis points higher than the Jumbo Money Market Account rate. So this seems like a temporary promotion, but with no minimums, there's not much of a risk. You can always transfer your money if the rate falls.
According to several customers, the bank does do a hard credit pull. I had reported no hard pull based on info I received from the bank's customer service rep who indicated that UFB only runs a soft credit pull with Equifax, not a hard credit pull. As one of the commenters stated, CSRs are often wrong about this.
For more info on UFB Direct, refer to this previous post.
Not all deposit rates went up at UFB Direct. Long termn CD rates went down again. The rates on all terms over 1 year decreased from 5.20% to 5.15% APY. So the yield curve continues to get more inverted.
[Edit on 9/16/06: Updated info on hard pull]