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Overview / Commentary
327 North 17th Avenue
Wausau, WI 54401, a division of River Valley Bank, is an internet only bank. The main offering is a high-yield checking account that can be opened online from any state. An online certificate of deposit was offered for a couple of months.

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Incredible Bank's 4-Year Anniversary - Comparing Its Rate History - 11/13/2013

It has been four years since the Wisconsin-based River Valley Bank launched Incredible Bank . The first product was an internet checking account with a very competitive rate. I first reported on it in ...

Incredible Bank Now Offers a Health Savings Account - 9/25/2013

Incredible Bank has started offering Health Savings Accounts (HSA), and the rates are competitive. HSAs often have rates higher than regular savings account rates. Yearly contributions into HSAs are l ...

Incredible Bank Makes It Easier To Avoid New Monthly Maintenance Fee - 5/13/2013

Last month I reported on Incredible Bank’s new monthly maintenance fee for its checking account. Incredible Bank has emailed its customers regarding a change it has decided to make. The fee will still ...

Incrediblebank - An Incredible SCAM!

I was hoping to get a decent interest on my $5000 deposit, i.e. somethng like 1.16% per year. Wow! IncredibleBank gave me $4.77 interest and applied $15 per month fee for the paper statement that I received in the mail but never requested. Every month that I had my money at the IncredibleScamBank, I lost part of it. Of course, that $15 fee was probably mentioned somewhere in their fine print. Of course, they a legit to do that scam and I am supposed to be smart enough not to deposit my money with this "incredible" offer. I then wanted to get my remaing money out of the inccredible hole as soon as possible... Not so easy! Still working on it. Do yourself a favor and don't waste your time and money on this too incredible bank.

Exorbitant Fees, Difficult To Reach...

The only upside to Incredible Bank is a marginally higher interest rate.

Unfortunately, this is eclipsed by a lot of other factors. Exorbitant fees, the bank is difficult to reach when you have issues, worst of all when you do reach a human being, nobody ever knows how to solve your problem or who to ask to get your issues fixed.

I should've known better than to start an account at a bank whose web page makes grunting noises.

I feel much better after transferring my money to a larger, more competant bank.

Unusable Online Banking Interface, Unexpected Changes In Service With High Fees

Lured by the relatively high interest rate, I opened an Incredible Bank account last year.  The idea was to use it for holding a 'rainy day fund' linked to my main checking account.

Once I signed up, the online banking interface immediately made me a little suspicious.  It is clumsy and ugly and unpolished compared to every other online service I currently use.  It looks like a throwback to the 1990's.

I was further put off by the difficulty of actually linking the accounts.  I had never had any trouble linking my checking account to accounts at other banks, so I can only assume the problem was with Incredible Bank.

The final straw was the surprise of receiving an old-fashioned paper statement (in typewriter font), and seeing that the bank had charged me $15 for it.  I called and was told that my account had reverted to 'offline banking' because I had not logged in for two months.  The representative said she would only give me a partial refund, but that was 2 days ago and I still do not see it in my online transaction history.

Overall, Incredible Bank is an incredibly shoddy outfit.  Not worth the tiny extra amount of interest at all.

Was OK, Until...

I didn't login for about 12 months.  Had $5K there.  They then levied a $15 paper statement fee on me because they automatically converted me back to paper statements (from e-statements) as I hadn't logged in.  But .. I've been downloading transactions to Quicken for some time.

Called them up, and they refused to waive the fee.

Frankly not at all what I want in a financial institution.  There are many online banks and I recommend folks put their money at a bank that doesn't have customer unfriendly policies such as this.



Data for Q4 2013

Institution Health


Texas Ratio


The Texas Ratio is an indicator of how much funds a bank has available compared to the total value of loans considered at risk. As of December 31, 2013 Incredible Bank had $22.06 million in non-current loans and owned real-estate with $115.91 million in equity and loan loss allowances on hand to cover it. This gives Incredible Bank a Texas Ratio of 19.03% which is above average. Any bank with a Texas Ratio near or greater than 100% is considered at risk.

Texas Ratio Trend


The Texas Ratio for Incredible Bank experienced no significant changes from 19.72% as of December 31, 2012 to 19.03% as of December 31, 2013, resulting in a positive change of 3.49%.This indicates that the balance sheet and financial strength for Incredible Bank has had no significant changes in recent periods.

Deposit Growth


In the past year, Incredible Bank has increased its total deposits by $29.56 million, resulting in 3.5% growth for the year. A strong track record of growth is an indicator of consumer confidence and the bank's ability to strengthen its balance sheet. The growth Incredible Bank has shown is excellent.



Both FDIC and NCUA consider capitalization levels of banks and credit unions to be of high importance. Higher capitalization allows for a greater buffer when cover loans that may fail in the future. Incredible Bank has $1.01 billion in assets with $115.91 million in equity, resulting in a capitalization level of 11.51%, which is excellent.

Institution Statistics

FDIC Certificate #19772
Year Established1967
Primary RegulatorFDIC
Assets and Liabilities
Assets$1.01 billion
Loans$760.85 million
Deposits$874.36 million
Equity Capital$105.77 million
Loan Loss Allowance$10.13 million
Unbacked Noncurrent Loans$7.15 million
Real Estate Owned$14.91 million
Historic Data - December 2012
Assets$995.98 million
Equity Capital$110.24 million
Loan Loss Allowance$10.20 million
Unbacked Noncurrent Loans$7.15 million
Real Estate Owned$16.35 million
Profit Margin - Quarterly
Net Interest Margin4.28%
Return on Assets0.99%
Return on Equity9.24%
Interest Income$43.90 million

Always verify rates and promotions with the bank or credit union. We are not Incredible Bank, we are a rate comparison website and can not provide official rates or promotions.

Incredible Bank Savings Account Rates

1.51%$50k-Incredible HSA

Incredible Bank Money Market Rates

0.95%$2,500$250kIncredible Money Market

Incredible Bank Checking Account Rates

There is a $1,000 minimum deposit required to open the account. Once opened, there is no minimum balance requirement to earn the top yield or to avoid a monthly fee.

0.66%-$250kIncredible Checking

Incredible Bank CD Rates

1.06%$10k$90kIncredible 19 Month CD
0.80%$10k$90kIncredible 13 Month CD
0.65%$10k$90kIncredible 9 Month CD

Incredible Bank is an Internet only bank and does not have branch locations. Its headquarters is located at 327 North 17th Avenue - Wausau, WI 54401