Currently, E-LOAN's new savings account has a big lead on yield (see post). However, AmTrustDirect has some better features such as the ability to link up to 6 additional accounts, the ability to fund the account by check and full phone access for account opening and service.
One of the downsides with AmTrustDirect's e-Money Market Account is a potential hard credit pull. However, a few who have opened this account have reported no hard pulls. Also, I have received definite confirmation that they no longer do hard credit pulls for opening a CD.
For more information on AmTrustDirect, please refer to this August post. Also, many commenters have provided their experiences with this e-Money Market account in this post.