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Mastercard, Amex Step Up Data Sales To Marketers

Monday, April 22, 2013 - 7:01 AM
So, are you one of those consumers who gets upset about being tracked around the Internet and being asked for your ZIP code at the check-out counter of a bricks-and-mortar store? If so, get a load of this: MasterCard and American Express are stepping up their efforts to sell data on retail transactions to marketers.

http://www.consumeraffairs.com/news/mastercard-amex-selling-customer-transaction-data-to-marketers-041913.html
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