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11 Ways Banks And Credit Unions May Exploit The Marketing Opportunity Of The New $100 Bill

Tuesday, May 7, 2013 - 8:56 AM
The new $100 bill, the world’s most popular bank note, will begin circulating on October 8th, leaving banks and credit unions a few months to come up with promotions centered around this rare event.  This is only the fourth time in the venerated $100 bill’s history that its design has been changed, so financial institutions will take advantage of this opportunity. Smart financial marketers who start planning now will have no trouble coming up with clever ways to integrate the new $100 design into a marketing campaign. Here are a few ideas that are out there.
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