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California DFI Warns Against "Everyone Can Join" Ads

Wednesday, May 15, 2013 - 7:05 AM
Credit unions typically require that members share a common bond beyong obtaining financial services.  Many credit unions offer potential members the option to join an association in order to qualify for membership if they cannot meet other qualifications.  The practice is apparently under some scrutiny by California's DFI (Department of Financial Institutions).

From Credit Union Times:
The California DFI on Monday warned its state-chartered credit unions against using advertising statements that claim “everyone can join.”

According to spokeswoman Alana Golden, a DFI employee noticed the offending advertising in a credit union branch.

After a search of credit union advertising in the Golden State, the DFI discovered two more ads that used the impermissible tag lines.

According to an article included in the DFI’s April monthly bulletin, using advertising statements such as “everyone can join” or “all can join” violate the commissioner’s regulation concerning common-bond requirements for field of membership...

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