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Checking vs. Prepaid Cards: Threat Or Opportunity?

Wednesday, May 15, 2013 - 8:31 AM
The prepaid card market has exploded almost overnight. Many banks are worried prepaid will cut into their checking business, while some are diving in with their own competitive prepaid offers. Others are sitting on the sidelines, unsure which side they’re rooting for and how they want to play the game.

Checking vs. Prepaid Cards: Threat or Opportunity? | The Financial Brand: Marketing Insights for Banks & Credit Unions
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ShorebreakShorebreak2,615 posts since
Apr 6, 2010
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