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High Touch Or High Tech? How Consumers Prefer To Interact With Banks

Tuesday, May 21, 2013 - 7:49 AM
In the wake of the global financial meltdown, retail banks and credit unions were forced to reevaluate their mix of delivery channels. Increased pressures on revenues, fees and capital — from a multitude of different directions — left many scrambling to find ways to jam consumers into less costly channels — namely online/digital, and self-service. But how do customers feel about using all these various channels to conduct their banking business?

High Touch or High Tech? How Consumers Prefer to Interact With Banks | The Financial Brand: Marketing Insights for Banks & Credit Unions
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