Dedicated to Deposits: Deals, Data, and Discussion
Featured Savings Rates
Featured Accounts

The Crusade To Keep Banking Personal In A Virtual World

Thursday, May 23, 2013 - 7:06 AM
From The Financial Brand:
Financial consumers say they are willing to forego traditional channels and surrender more personal details if it will enhance virtual interactions with their bank or credit union. According to a study from Cisco, 60% of U.S. consumers would provide more personal information to their financial provider. There’s only one hitch… it has to make their lives easier. The overwhelming majority of U.S. consumers (69%) said they crave a more simplified banking experience.

Read more
3
pearlbrownpearlbrown1,433 posts since
Nov 2, 2010
Rep Points: 6,255
Reply