From The Financial Brand:
Hands-on demonstrations can convince wary consumers that digital banking tools are both safe and simple. Read more
Millions of consumers have gleefully jumped on the online and mobile banking bandwagon. But there are millions more who still haven’t. What’s holding them back?
Among those yet to embrace modern, web-based banking channels, some admit they are intimidated by new technologies, while others say they distrust the security of internet-connected devices particularly for financial activities.
How can banks and credit unions convince wary consumers that online and mobile banking tools are both safe and simple to use?
Easy. Just show them.
Many financial institutions are trying to define a future role for branches. This aspect of personal contact with account holders - education as well as gaining feedback - is one possible advantage to the institution.