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Why Gen-Y Opens Accounts In Branches And Not Online

Saturday, July 13, 2013 - 9:19 AM
There’s an adage about online buying behavior: Consumers are only comfortable purchasing products or services online that they completely understand. And the reality is that many younger consumers shopping online for banking products have little- to no experience with banking products.

Why Gen-Y Opens Accounts In Branches And Not Online | The Financial Brand: Marketing Insights for Banks & Credit Unions
ShorebreakShorebreak2,692 posts since
Apr 6, 2010
Rep Points: 14,596
1. Saturday, July 13, 2013 - 1:53 PM
Again, such generalization (Generation Y/X/ or Z) makes little sense, IMHO.  There are knowlegeable, experienced, and smart people is each of those generations and there are inexperienced people in each category.  Age is not a good discriminator at all when it comes to finance and banking.
51hh51hh1,476 posts since
Jan 16, 2010
Rep Points: 6,427