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Citi Investment In New York City Bikeshare Pays Off

Tuesday, July 16, 2013 - 9:23 PM
Looks like Citi has resurrected its' image:

    "...five years after the onset of the financial crisis, they
     [banks] are  pretty much universally reviled.  Financial
     institutions have spent untold billions to fix their images,
      much of it on expensive, integrated media campaigns.

      ...And much of it has been for naught.

      ...In recent months, however, one bailed-out, much-hated bank
      has found  salvation through an unorthodox, low-affect
      marketing method.

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cumuluscumulus357 posts since
Jan 16, 2010
Rep Points: 1,657