Looks like Citi has resurrected its' image:
"...five years after the onset of the financial crisis, they
[banks] are pretty much universally reviled. Financial
institutions have spent untold billions to fix their images,
much of it on expensive, integrated media campaigns.
...And much of it has been for naught.
...In recent months, however, one bailed-out, much-hated bank
has found salvation through an unorthodox, low-affect
marketing method.Read more