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New Study Projects Top 10 Retail Banks In The U.S. To Lose A Combined $92 Billion In Deposits And $5 Billion In Revenue In The Next Year

Tuesday, July 23, 2013 - 8:38 AM
Management consultancy cg42 today released the follow-up report to its groundbreaking 2011 study, which ranks the top 10 national retail banks according to the risks associated with their greatest vulnerabilities. Based on a survey of 3,662 real customers, the study uses the Brand Vulnerability Index (BVI) to measure consumer frustrations with each bank.

Among this year's chief frustrations are broken promises, being nickeled and dimed, and getting hit with unexpected overdraft charges and fees.
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