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Profitable Depositors Want Free Services That Banks Are Eliminating

Thursday, September 5, 2013 - 7:04 AM
Many banks are shedding their “low value” customers by eliminating free checking accounts. But financial institutions may be throwing the proverbial baby out with the bath water because there is a high-value segment of consumers that want free checking with a free linked savings account. Who’s picking up the pile of relationships that traditional institutions are leaving behind? Direct banks.

http://thefinancialbrand.com/33320/linking-free-checking-and-savings-accounts/
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ShorebreakShorebreak2,378 posts since
Apr 6, 2010
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