Dedicated to Deposits: Deals, Data, and Discussion
Featured Savings Rates
Featured Accounts
Back to Comments and Questions

Savings Account Lotteries Hit The Deposit Psychology Jackpot

Friday, September 6, 2013 - 7:41 AM
All indications suggest prize-linked savings accounts are powerful motivators. Introduce a prize, and people become much more interested in saving and willing to save for longer. The slim prospect of striking it rich is much more attractive to consumers than a meager $5.00 in annual accrued interest.

Prize-Linked Savings Account Lotteries Hit the Deposit Jackpot
6
ShorebreakShorebreak2,371 posts since
Apr 6, 2010
Rep Points: 12,658
Reply