If you’re looking for love, show your thrifty side. It will reassure that potential mate that you’re responsible, sensible and healthy. Plus, they’ll find it sexy, new research suggests. Read more
“If you show people the exact same picture of a person who you identify as a saver and as a spender, the saver is always seen as more sexually attractive and hot,” says Jenny Olson, a Ph.D. candidate at the Ross School of Business at the University of Michigan.
That’s as true for men as it is for women, according to the recent study “A Penny Saved Is a Partner Earned: The Romantic Appeal of Savers,” which Olson co-authored with Scott Rick, an associate professor of marketing at the University of Michigan. The two set out to challenge the long-held perspective that men look first for sensual stimulation in their mates while women search for men of means.
“There is no gender difference. Males and females find savers more attractive,” Olson says. Why is that? Because saving involves a lot of self control, the researchers reported. And those who can successfully pull in the reins on their spending are also more likely to be able to restrain themselves from overeating or heavy drinking, the thinking goes. And potential partners also see them as likely to have better work-out habits, a good credit score and a retirement plan.
A light-hearted post for a change of pace. The comments at the end of the article on MarketWatch are funny.