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Bank Customers Have No Patience With Bad Service Online

Friday, October 4, 2013 - 8:14 AM
Bank customers feel generally positive about online banking, but a study from Maxymiser, a New York City data testing and marketing analysis firm, shows that online banking consumers also have little patience for slow or no service.

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4
ShorebreakShorebreak2,622 posts since
Apr 6, 2010
Rep Points: 14,212
1. Saturday, October 5, 2013 - 11:32 AM
Wonder how this stacks up for customers using telephone support?

     “Another interesting finding came in response to our question about
      what consumers would do if they were presented with a single ‘bad’
      experience or shown an irrelevant offer,” Polidoro says. “What’s
      most interesting to me is not that 42% would abandon their
      transaction and leave a site/page altogether. Instead, it’s that 15%
      of consumers would consider changing their banking institutions.”

My guess is numbers would be worst; thanks for posting Shorebreak.
1
cumuluscumulus339 posts since
Jan 16, 2010
Rep Points: 1,589
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