This is a great short article. History, Bull and Bearish take...
NEW YORK (AP) -- OK, you're gutsy enough to buy on dips. Now how about buying on a dive?
Of course, the market has confounded even overwhelming bearish sentiment. Reflecting the popular notion at the time, Businessweek splashed these famous four words on its cover: "The Death of Equities." The date was August 1979, just before the start of one of the biggest bull markets in history.
Not to be outdone, Time magazine ran a story in September 1988 titled, "Buy Stocks? No way." The S&P proceeded to double over the next seven years.
If you're thinking of buying now, note that the S&P data does include a note of caution notwithstanding its bullish portent. Sometimes those sharp rebounds are followed by sharp falls.