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New Approach To Simplifying Banking Moving Toward Launch

Thursday, July 8, 2010 - 3:58 PM
Interesting article in today's Los Angeles Times about a new online bank nearing launch to focus on "simplifying" banking, with no fees, no branches. It is called Bank Simple. Its Web site is only now being put together, so info there is not yet available, but it is at:

http://www.banksimple.com/

Apparently technically they will not be a bank, will put your deposits in other banks and provide all the front end service. They have brought on one of the founders of Twitter to help set this all up. Their focus will be on avoiding fees and on service and providing a one-stop place for all your banking needs.

The article is at:

http://www.latimes.com/business/la-fi-bank-simple-20100627,0,1777412.story
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