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Why We Know Our Toilet Paper Better Than Our Banks

Tuesday, July 12, 2011 - 10:27 AM
From Moneyland | TIME.com
Bad news for banks: A survey conducted by marketing research firm Brand Keys found that consumers make no differentiation — none — between bank brands. “They’re still among a group of brands where there is zero differentiation,” says Brand Keys’ founder Robert Passikoff.

Banks aren’t doing a very good job of engaging their customers, he says, and they’re not rolling out any products or services that really make them stand out from the pack. “When a bank is actually running national advertising where the differentiation is ‘you can bring in your change and we’ll count it for free,’ that shows how you’re scraping the bottom of the barrel for some degree of differentiation....

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WhataBummerWhataBummer413 posts since
Oct 15, 2010
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