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Rewards Cards: Consumers Love 'Em, Retailers Don't

Friday, July 15, 2011 - 10:48 AM
Consumers love the free flights, gadgets and cash back they get when they pay with their rewards credit cards. But mom and pop stores cringe when they do.

It costs a merchant more each time a consumer pays with -- or "swipes" -- a rewards card than when a consumer pays with a basic credit card.

Forty percent to 70% of credit card transactions are made with rewards cards....

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WhataBummerWhataBummer413 posts since
Oct 15, 2010
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