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Mobile Payments 'Very Unimportant' To Consumers

Thursday, September 22, 2011 - 10:36 AM
From American Banker Article
Google Wallet and its rivals are coming soon to bank customers' mobile phones — but it turns out the vast majority of those customers couldn't care less.

Banks and their partners could be wasting money developing mobile wallets and other ways for Americans to pay at the checkout counter with their smartphones, according to a survey published this month by Lightspeed Research.

The ability to make mobile payments is "very unimportant" to about half of credit card customers with smartphones....

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