Yes, very interesting. And it will be very intersting to find out the field of membership.
In looking at their Website, possibly there is some hint: faith based, Lutheran.
The banking side heavily promotes that anyone anywhere in the country can bank with them, no need for any Lutheran connection -- and I hope they take that approach as a credit union. But on the non-banking side, which requires membership, they have a field of membership that is Lutheran based:
Join Us - Thrivent Financial for Lutherans
You are eligible to apply for membership in Thrivent Financial for Lutherans if you meet one of the following:
- You profess to be Lutheran and are a current or former member of a Lutheran congregation or the youth is a current member of a Lutheran congregation or is being raised Lutheran.
- You are a family member of a Lutheran, or a person serving or associated with Lutherans, or Lutheran organizations or their family members.
- You are associated with and provide support for strengthening the membership efforts of Thrivent Financial for Lutherans to meet its mission.
We will see which side prevails when it becomes a credit union.