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Overview / Commentary
5325 High Crossing Blvd
Madison, WI 53718-2301

Heartland Credit Union is headquartered in Madison and is the 24th largest credit union in the state of Wisconsin. It is also the 869th largest credit union in the nation. It was established in 1936 and as of March of 2014, it had grown to 78 employees and 20,314 members. Heartland Credit Union has a A health rating.

Field of Membership Restrictions

Credit union membership is open to anyone living, working or owning property in certain counties of Wisconsin, Iowa and Illinois. You can also qualify for membership via affiliation with Select Employee Groups and organizations. Immediate family of existing Heartland Credit Union members are also eligible to join. A minimum of $25 deposit into the savings account is all it takes to establish membership. - See Details

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Data for Q1 2014

Institution Health


Texas Ratio


The Texas Ratio is an indicator of how much capital a bank has available compared to the total value of loans considered at risk. As of March 31, 2014 Heartland Credit Union had $1.47 million in non-current loans and owned real-estate with $20.58 million in equity and loan loss allowances on hand to cover it. This gives Heartland Credit Union a Texas Ratio of 7.12% which is excellent. Any bank with a Texas Ratio near or greater than 100% is considered at risk.

Texas Ratio Trend


The Texas Ratio for Heartland Credit Union experienced no significant changes from 3.09% as of March 31, 2013 to 7.12% as of March 31, 2014, resulting in a negative change of 130.81%. This indicates that the balance sheet and financial strength for Heartland Credit Union has had no significant changes in recent periods.

Deposit Growth


In the past year, Heartland Credit Union has increased its total deposits by $22.32 million, resulting in 12.56% growth for the year. A strong track record of growth is an indicator of consumer confidence and the bank's ability to strengthen its balance sheet. The growth Heartland Credit Union has shown is excellent.



Both FDIC and NCUA consider capitalization levels of banks and credit unions to be of high importance. Higher capitalization allows for a greater buffer when cover loans that may fail in the future. Heartland Credit Union has $222.47 million in assets with $20.58 million in equity, resulting in a capitalization level of 9.25%, which is average.

Institution Statistics

NCUA #66710
Year Chartered1936
Primary Regulator
Assets and Liabilities
Assets$222.47 million
Loans$166.24 million
Deposits$200.09 million
Equity Capital$19.18 million
Loan Loss Allowance$1.41 million
Unbacked Noncurrent Loans$1.47 million
Real Estate Owned$0
Historic Data - March 2013
Assets$196.83 million
Equity Capital$15.66 million
Loan Loss Allowance$1.42 million
Unbacked Noncurrent Loans$1.47 million
Real Estate Owned$0
Profit Margin - Quarterly
Net Interest Margin1.1%
Return on Assets0.54%
Return on Equity6.24%
Interest Income$2.05 million

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Heartland Credit Union Savings Account Rates

0.20%$15k-Health Savings Account
0.15%$100-IRA Savings
0.15%$100-Education Savings
0.15%$100-Roth IRA Savings
0.15%$100-SEP IRA Savings
0.10%$100-Regular Membership Savings
0.10%$100-Special Purpose Savings

Heartland Credit Union Money Market Rates

0.40%$500k-Platinum Money Manager
0.25%$50k-Gold Money Manager

Heartland Credit Union Checking Account Rates

2.00%-$25kRewards Checking - Qualifying
0.20%--Go Local Checking
0.10%--Rewards Checking - Non Qualifying
0.05%$10k-Business Checking

Heartland Credit Union CD Rates

1.30%$500-60 Month CD
1.10%$500-48 Month CD
1.05%$500-36 Month CD
0.80%$500-13 Month CD Special
0.60%$500-30 Month CD
0.55%$500-24 Month CD
0.45%$500-18 Month CD
0.30%$500-12 Month CD
0.25%$500-6 Month CD
0.25%$250-12 Month Add-On CD
0.15%$500-3 Month CD

Heartland Credit Union IRA Rates

1.30%$500-60 Month IRA
1.10%$500-48 Month IRA
1.05%$500-36 Month IRA
0.80%$500-13 Month IRA Special
0.60%$500-30 Month IRA
0.55%$500-24 Month IRA
0.45%$500-18 Month IRA
0.30%$500-12 Month IRA
0.25%$500-6 Month IRA
0.25%$250-12 Month Add-On IRA
0.15%$500-3 Month IRA

Heartland Credit Union Locations
Branch Office105 Enterprise DrVerona, WI 535939122
Branch Office944 Williamson StMadison, WI 53703
Branch Office1000 Ihm StLancaster, WI 538139600
Branch Office1520 E Business Highway 151Platteville, WI 53818
Branch Office2200 Center AveJanesville, WI 535468956
Branch Office1205 Joseph StDodgeville, WI 535339672
Branch Office5325 High Crossing BlvdMadison, WI 537182301
Branch Office555 W Washington AveMadison, WI 537032615