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2911 Tower Ave Ste 9
Superior, WI 54880-5394

Superior Choice Credit Union is headquartered in Superior and is the 22nd largest credit union in the state of Wisconsin. It is also the 780th largest credit union in the nation. It was established in 1932 and as of March of 2014, it had grown to 76 employees and 24,481 members. Superior Choice Credit Union has a A+ health rating.

Field of Membership Restrictions

Persons residing in or employed in Ashland, Bayfield, Burnett, Douglas, and Iron Counties, Wisconsin. The southern portion of St. Louis County bounded by county lines on the west, south, and east and bounded by Minnesota County Route 16 on the north and all of Carlton County (Minnesota); and current and future membership of Douglas County Historical Society located in Superior, WI; and current and future membership of the Northland Benefits, Inc. Family members of existing SCCU members are eligible to join. - See Details

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Special 20-Month CD Rate in Parts of WI & MN at Superior Choice Credit Union - 10/18/2013

Last year in October Superior Choice Credit Union was offering an 18-month CD special. This year, the special is a 20-month CD, and the rate is 25 basis points higher. The new special is a 1.50% APY 2 ...

Reviews (2)

Online Services

This is not a bank - the people that run it would be better served running a lemon stand. It is almost like they hired Disney to run their on-line services. It doesn't work half the time and when it does, it only gives half of your account information. And, if you expect some kind of a mobile app, about the only app is driving your car to their office to see who's account they have misplaced your money in.

Customer Service

My goodness, it is it hard to get a loan through these guys. It just pummeled my credit score trying to get one. It's a good thing they have great customer service.


Data for Q1 2014

Institution Health


Texas Ratio


The Texas Ratio is an indicator of how much capital a bank has available compared to the total value of loans considered at risk. As of March 31, 2014 Superior Choice Credit Union had $1.92 million in non-current loans and owned real-estate with $28.54 million in equity and loan loss allowances on hand to cover it. This gives Superior Choice Credit Union a Texas Ratio of 6.73% which is excellent. Any bank with a Texas Ratio near or greater than 100% is considered at risk.

Texas Ratio Trend


The Texas Ratio for Superior Choice Credit Union decreased dramatically from 12.28% as of March 31, 2013 to 6.73% as of March 31, 2014, resulting in a positive change of 45.17%.This indicates that the balance sheet and financial strength for Superior Choice Credit Union has improved dramatically in recent periods.

Deposit Growth


In the past year, Superior Choice Credit Union has increased its total deposits by $15.38 million, resulting in 7.24% growth for the year. A strong track record of growth is an indicator of consumer confidence and the bank's ability to strengthen its balance sheet. The growth Superior Choice Credit Union has shown is excellent.



Both FDIC and NCUA consider capitalization levels of banks and credit unions to be of high importance. Higher capitalization allows for a greater buffer when cover loans that may fail in the future. Superior Choice Credit Union has $259.96 million in assets with $28.54 million in equity, resulting in a capitalization level of 10.98%, which is above average.

Institution Statistics

NCUA #67173
Year Chartered1932
Primary Regulator
Assets and Liabilities
Assets$259.96 million
Loans$195.78 million
Deposits$227.81 million
Equity Capital$26.76 million
Loan Loss Allowance$1.78 million
Unbacked Noncurrent Loans$1.45 million
Real Estate Owned$474,000
Historic Data - March 2013
Assets$238.09 million
Equity Capital$23.20 million
Loan Loss Allowance$1.70 million
Unbacked Noncurrent Loans$1.45 million
Real Estate Owned$513,000
Profit Margin - Quarterly
Return on Assets1.26%
Return on Equity12.26%
Interest Income$2.81 million

Always verify rates and promotions with the bank or credit union. We are not Superior Choice Credit Union, we are a rate comparison website and can not provide official rates or promotions.

Superior Choice Credit Union Savings Account Rates

0.35%--Passbook IRA
0.35%--Passbook Roth IRA
0.25%--Health Savings Account
0.25%--Christmas Club Savings Account
0.05%--Membership Savings Account

Superior Choice Credit Union Money Market Rates

0.35%$100k-Premier Money Market Account

Superior Choice Credit Union Checking Account Rates

0.05%--Divdend Checking Account

Superior Choice Credit Union CD Rates

1.80%$100k-5 Year Share Certificate
1.50%$100k-4 Year Share Certificate
1.35%$25k-5 Year Pay You Certificate
1.30%$100k-3 Year Share Certificate
1.00%$10k-15 Month Share Certificate Special
0.95%$100k-2 Year Share Certificate
0.95%$100k-30 Month Share Certificate
0.75%$100k-18 Month Share Certificate
0.65%$100k-1 Year Share Certificate
0.50%$100k-6 Month Share Certificate
0.40%$100k-3 Month Share Certificate

Superior Choice Credit Union IRA Rates

1.80%$100k-5 Year IRA
1.50%$100k-4 Year IRA
1.30%$100k-3 Year IRA
0.95%$100k-2 Year IRA
0.95%$100k-30 Month IRA
0.75%$100k-18 Month IRA
0.65%$100k-1 Year IRA
0.50%$100k-6 Month IRA
0.40%$100k-3 Month IRA

Superior Choice Credit Union Locations
Branch Office2817 Tower AveSuperior, WI 54880-5320
Branch Office4161 Haines RdHermantown, MN 55811-3942
Branch Office117 S Main StMellen, WI 54546-9051
Branch Office2911 Tower Ave Ste 9Superior, WI 548805394
Branch Office319 Ellis AveAshland, WI 54806-1666
Branch Office2302 E 2nd StSuperior, WI 54880-3776