Chief Financial Credit Union is headquartered in Rochester Hills and is the 72nd largest credit union in the state of Michigan. It is also the 1,259th largest credit union in the nation. It was established in 1941 and as of December of 2019, it had grown to 41 employees and 25,562 members at 3 locations. Chief Financial Credit Union has an A+ health rating.
Been A Member For Years
I came across this site on a google search and wanted to talk a bit about my experience with Chief. I have been a member since 1997! I have never been hit with any nonsense fees, and even when my deposit did not arrive on time they were kind enough to refund a NSF fee for me when I explained the situation to them. I have had many auto and signature loans through them and I would not think of going anywhere else with the service that I get every time I walk into the door. My checking account even pays me back as long as I meet some easy qualifications! I have never had anyone be rude to me when I have done any of my banking needs, and I tell all of my friends and family that they should use Chief Financial too!
Great Rates And Great People
Whether banking online or speaking with a Chief employee, fantastic experience. Very patient and helpful; I would highly recommend Chief to anyone looking for great rates and great people. Added plus is the community involvement - wonderful to see a business giving back so much to the local community
Fantastic Experience
I joined Chief Financial while looking for a credit union with great benefits. Discovered a bonus of working with professional, pleasant and truly helpful people. Highly recommend!
Awesome Credit Union
I became a member searching online for a credit union in the area. They have hundreds of five star ratings on Google. You can see why. Great service, great rates, great technology. They're like family!
5% interest on checking account, can't be beat!!
Longtime Member
I've been a member at Chief for years and have had nothing but wonderful experiences. I usually call once a week to keep updated on my account and those girls that answer the phones are always so helpful and sweet. They answer all the questions I have and even give me information about products they offer that I didn't know they had. I will be a member for life!
Join Chief Today!
No better place to bank! The customer service and products are above expectation.
Happy Member, Love My Credit Union!
Products with rates that are second to none, both on loans and deposits. Every time I interact with Chief Financial Credit Union their employees are courteous, approachable, and professional. I was referred by a family member, and am so happy I joined! Lifelong member!
Horrible Customer Service
I was talking to Lucy at the Rochester Branch. She told me I would be banned from using the online service because it took the financial team 2 hours to figure out where the ACH transaction went. The money for the loan was taken out of my bank. She never apologized, she was rude and unhelpful. I asked to leave a message for the financial manger which is Ashley Ritzel (so I was told) I was on hold music for 15 minutes and no one ever came back on the line and I was not connected. I have never been treated so poorly. I can't even rate the kind of CS I received. I work in the same industry and you should bend over backwards to help the customer and certainly not threaten them. I would like to see if I get a response. Doubt it. They don't care about their customers.
Data as of Q4 2019
Learn why bank health mattersHealth Grade Components
| Overall | |
|---|---|
| NCUA # | 4271 |
| Year Chartered | 1941 |
| Employees | 41 |
| Primary Regulator | |
| Profit Margin | |
|---|---|
| Return on Assets - YTD | 1% |
| Return on Equity - YTD | 6.78% |
| Annual Interest Income | $7.1MM |
| Assets and Liabilities | ||
|---|---|---|
| Assets | Q4 2019vs Q4 2018 | $155.0MM$148.9MM |
| Loans | Q4 2019vs Q4 2018 | $120.0MM$134.7MM |
| Deposits | Q4 2019vs Q4 2018 | $131.3MM$125.6MM |
| Equity Capital | Q4 2019vs Q4 2018 | $22.8MM$21.2MM |
| Loan Loss Allowance | Q4 2019vs Q4 2018 | $1.1MM$1.2MM |
| Unbacked Noncurrent Loans | Q4 2019vs Q4 2018 | $1.0MM$884.00K |
| Real Estate Owned | Q4 2019vs Q4 2018 | $0$0 |