Family Financial Credit Union

Overview / Commentary
3575 Henry St
Norton Shores, MI 49441

Family Financial Credit Union is headquartered in Norton Shores and is the 92nd largest credit union in the state of Michigan. It is also the 1,463rd largest credit union in the nation. It was established in 1959 and as of March of 2024, it had grown to 32 employees and 16,784 members at 4 locations. Family Financial Credit Union has a B+ health rating.

Field of Membership Restrictions

Membership in Family Financial Credit Union is open to those who live, work, worship, or attend school in the Michigan counties of Allegan, Kent, Mason, Montcalm, Muskegon, Newaygo, Oceana, or Ottawa. Immediate family members of current Family Financial Credit Union members are eligible for membership, regardless of where they live.
See current membership details

Reviews (2)


I have been a member of this credit union for a little over 12 years now. It's a huge improvement compared to my previous bank/credit union. They never give us unnecessary overdraft charges. Whenever I have had to call to speak with someone regarding questionable transactions I have always been pleased with the results. Their customer service is really superb, and they were very patient with my problems. Their site/mobile banking is really easy to handle as well. I like that I can transfer money without charges or an issue between my accounts. Overall I am very happy with this credit union and recommend them to anyone!


Posted by: |

Member for 10 years in good standing, paid off 3 loans EARLY, when my info was stolen and I had fraudulent charges on my account, I was treated like a criminal. No courtesy , or even follow up calls, I had to call each time ti find out what was going on, and they were not even nice. Over the years my card has been compromised numerous times, through no fault of my own.


Health Grade Components

NCUA #61633
Year Chartered1959
Primary Regulator
Profit Margin
Return on Assets - YTD0.39%
Return on Equity - YTD3.62%
Annual Interest Income$1.6MM
Assets and Liabilities
AssetsQ1 2024vs Q1 2023$155MM$161.8MM
LoansQ1 2024vs Q1 2023$99.6MM$92.6MM
DepositsQ1 2024vs Q1 2023$136.6MM$145.3MM
Equity CapitalQ1 2024vs Q1 2023$16.5MM$14.7MM
Loan Loss AllowanceQ1 2024vs Q1 2023$247K$168K
Unbacked Noncurrent LoansQ1 2024vs Q1 2023$521K$339K
Real Estate OwnedQ1 2024vs Q1 2023$0$0

Rates for Family Financial Credit Union are currently being reviewed.


Family Financial Credit Union Locations
Branch Office3575 Henry StNorton Shores, MI 49441
Branch Office4075 W Polk RdHart, MI 49420-8177
Branch Office1798 Holton RdN Muskegon, MI 49445-1473
Branch Office844 1st StMuskegon, MI 49440-1125

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