Heartland Credit Union


Overview / Commentary
608-282-7000
5325 High Crossing Blvd
Madison, WI 53718-2301

Heartland Credit Union is headquartered in Madison and is the 20th largest credit union in the state of Wisconsin. It is also the 658th largest credit union in the nation. It was established in 1936 and as of March of 2024, it had grown to 125 employees and 34,354 members at 13 locations. Heartland Credit Union's money market rates are 7X the national average, and it has an A health rating.

Field of Membership Restrictions

Heartland Credit Union is open to those who live, work, or own property in the Wisconsin counties of Columbia, Crawford, Dane, Dodge, Grant, Green, Iowa, Jefferson, Lafayette, Richland, Rock, Sauk, or Vernon; the Iowa counties of Allamakee, Bremer, Buchanan, Chickasaw, Clayton, Delaware, Dubuque, Fayette, Jackson, Jones, or Winneshiek; or the Illinois counties of Boone, Jo Daviess, Stephenson, Winnebago. Employees of AT&T, Credit Union Executives Society, Esterline Avista, or Lands' End are also eligible to join, as are shareholders, retirees and employees of Alliant Energy Corporation and its subsidiaries, the International Brotherhood of Electrical Workers - 6th District and 965, employees and directors of cooperative and independent telephone companies, and members of the Communication Workers of America who reside or are employed in Washington State. Patrons of Peoples Community Oil Co-op, New Horizons Supply Co-op of Fennimore, Dodgeville Agri-Service of Dodgeville, and Agri-Tech FS with offices in Grant, Dane, and Iowa Counties in Wisconsin.
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Health

Health Grade Components

Overall
NCUA #66710
Year Chartered1936
Employees125
Primary Regulator
Profit Margin
Return on Assets - YTD0.57%
Return on Equity - YTD5.4%
Annual Interest Income$6.7MM
Assets and Liabilities
AssetsQ1 2024vs Q1 2023$613.9MM$595.6MM
LoansQ1 2024vs Q1 2023$453.5MM$427.8MM
DepositsQ1 2024vs Q1 2023$540.8MM$531MM
Equity CapitalQ1 2024vs Q1 2023$64.8MM$56MM
Loan Loss AllowanceQ1 2024vs Q1 2023$2.8MM$2.5MM
Unbacked Noncurrent LoansQ1 2024vs Q1 2023$2.2MM$1.3MM
Real Estate OwnedQ1 2024vs Q1 2023$0$0
Rates
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Always verify rates and promotions with the bank or credit union. We are not Heartland Credit Union; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

Heartland Credit Union Savings Account Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
0.25%*$15k*-Health Savings Account
OTHER TIERS: 0.10% $0 - $250 | 0.15% $250 - $2.5k | 0.17% $2.5k - $5k | 0.22% $5k - $15k
0.15%$100-IRA Savings
0.10%$100-Regular Membership Savings
0.10%$100-Special Purpose Savings
0.10%$25-Saver's Sweepstakes Savings

Heartland Credit Union Money Market Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
3.00%*$200k*-Heartland Money Market
OTHER TIERS: 1.00% $50k - $100k | 1.50% $100k - $150k | 2.00% $150k - $200k
2.25%*$500k*-Platinum Money Manager
OTHER TIERS: 0.15% $0 - $25k | 0.25% $25k - $50k | 0.50% $50k - $100k | 1.75% $100k - $200k | 2.00% $200k - $500k

Heartland Credit Union Checking Account Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
0.03%$10k-Business Checking

Heartland Credit Union CD Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
4.65%$5k-14 Month CD Special
3.75%$500-36 Month CD
3.50%$500-48 Month CD
3.25%$500-60 Month CD
2.00%$500-12 Month HSA Certificate
1.05%$500-30 Month CD
1.00%$500-24 Month CD
0.95%$500-18 Month CD
0.90%$500-12 Month CD
0.85%$250-12 Month Add-On CD
0.80%$500-6 Month CD
0.60%$500-3 Month CD

Heartland Credit Union IRA Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
3.75%$500-36 Month IRA
3.50%$500-48 Month IRA
3.25%$500-60 Month IRA
1.05%$500-30 Month IRA
1.00%$500-24 Month IRA
0.95%$500-18 Month IRA
0.90%$500-12 Month IRA
0.85%$250-12 Month Add-On IRA
0.80%$500-6 Month IRA
0.60%$500-3 Month IRA
Locations

Availability



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