Heartland Credit Union is headquartered in Madison and is the 20th largest credit union in the state of Wisconsin. It is also the 658th largest credit union in the nation. It was established in 1936 and as of March of 2024, it had grown to 125 employees and 34,354 members at 13 locations. Heartland Credit Union's money market rates are 7X the national average, and it has an A health rating.
Heartland Credit Union is open to those who live, work, or own property in the Wisconsin counties of Columbia, Crawford, Dane, Dodge, Grant, Green, Iowa, Jefferson, Lafayette, Richland, Rock, Sauk, or Vernon; the Iowa counties of Allamakee, Bremer, Buchanan, Chickasaw, Clayton, Delaware, Dubuque, Fayette, Jackson, Jones, or Winneshiek; or the Illinois counties of Boone, Jo Daviess, Stephenson, Winnebago. Employees of AT&T, Credit Union Executives Society, Esterline Avista, or Lands' End are also eligible to join, as are shareholders, retirees and employees of Alliant Energy Corporation and its subsidiaries, the International Brotherhood of Electrical Workers - 6th District and 965, employees and directors of cooperative and independent telephone companies, and members of the Communication Workers of America who reside or are employed in Washington State. Patrons of Peoples Community Oil Co-op, New Horizons Supply Co-op of Fennimore, Dodgeville Agri-Service of Dodgeville, and Agri-Tech FS with offices in Grant, Dane, and Iowa Counties in Wisconsin.
See current membership details
Overall | |
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NCUA # | 66710 |
Year Chartered | 1936 |
Employees | 125 |
Primary Regulator |
Profit Margin | |
---|---|
Return on Assets - YTD | 0.57% |
Return on Equity - YTD | 5.4% |
Annual Interest Income | $6.7MM |
Assets and Liabilities | ||
---|---|---|
Assets | Q1 2024vs Q1 2023 | $613.9MM$595.6MM |
Loans | Q1 2024vs Q1 2023 | $453.5MM$427.8MM |
Deposits | Q1 2024vs Q1 2023 | $540.8MM$531MM |
Equity Capital | Q1 2024vs Q1 2023 | $64.8MM$56MM |
Loan Loss Allowance | Q1 2024vs Q1 2023 | $2.8MM$2.5MM |
Unbacked Noncurrent Loans | Q1 2024vs Q1 2023 | $2.2MM$1.3MM |
Real Estate Owned | Q1 2024vs Q1 2023 | $0$0 |
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* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.
APY | MIN | MAX | ACCOUNT NAME | VIEW DETAILS |
---|---|---|---|---|
0.03% | $10k | - | Business Checking |