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5325 High Crossing Blvd
Madison, WI 53718-2301

Heartland Credit Union is headquartered in Madison and is the 22nd largest credit union in the state of Wisconsin. It is also the 849th largest credit union in the nation. It was established in 1936 and as of December of 2017, it had grown to 79 employees and 22,397 members at 8 locations. Heartland Credit Union has an A health rating.

Field of Membership Restrictions

Heartland Credit Union of Wisconsin is open to the property owners, residents and the people that maintain employment within the qualified locations of Wisconsin, Iowa, and Illinois that are listed on the credit union website and the members, employees and some specified family members of the credit union affiliated groups, organizations, and partner companies that are listed on the credit union website.
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Reviews (2)

Long-time Member With No Plans of Leaving!

My now-husband and I became members of Heartland Credit Union when we were living in Platteville, WI. I was attending college and he was working full-time. We were not yet married but we were both contributing to our household bills. Heartland was so flexible in letting me be added as a joint user of his checking account at the time. It made our life so much easier. Then, when we married, it was a seamless transition to joint checking and joint savings. We actually also added an additional savings account. Shortly after, we went through Heartland for a mortgage. The loan officer was very nice and informative. We had all of our necessary paperwork together and she sat down with us for a couple of hours gathering all of the information that she needed. We put an offer on a house and had the loan approved within a couple of weeks at most. Since then, we have also financed two vehicles through Heartland's auto loans and have had other credit unions try to get us to transfer our loans to them but they have not been able to offer us the same low interest rates that Heartland has. So we will continue to be loyal Heartland Credit Union members for the foreseeable future.

They have a loyalty points program that I have many points accrued on. While I am not very interested in many of the items that I can redeem these points for and therefore have a large amount of points available to me, I have redeemed them a couple of times now for free boxes of checks. This is extremely helpful as I don't really care what my checks look like. As long as they are correct and simple, I am perfectly happy. Who would turn down free checks when I hardly even have to write checks anymore?

Additionally, I use the mobile site often and have even used mobile deposit on a couple of occasions. It's very handy to not have to head to the bank for any check that we happen to receive. However, I don't mind going into the local branch because they are so polite and fast. They always seem to remember us (and my three young children). I don't think I could come up a bad thing to say about this credit union from my experiences with them.

Heartland Credit Union

Posted by: fuddman_57 | Mar 1, 2016

Extremely poor customer service, website requires 2 separate passwords and to pay their credit cards are almost impossible. There are better choices then Heartland Credit Union.


Health Grade Components

NCUA #66710
Year Chartered1936
Primary Regulator
Profit Margin
Return on Assets - YTD0.75%
Return on Equity - YTD8.2%
Annual Interest Income$9.6MM
Assets and Liabilities
AssetsQ4 2017vs Q4 2016$267.7MM$247.3MM
LoansQ4 2017vs Q4 2016$215.8MM$197.2MM
DepositsQ4 2017vs Q4 2016$236.4MM$221.1MM
Equity CapitalQ4 2017vs Q4 2016$24.2MM$22.6MM
Loan Loss AllowanceQ4 2017vs Q4 2016$1.3MM$1.2MM
Unbacked Noncurrent LoansQ4 2017vs Q4 2016$1.1MM$1.4MM
Real Estate OwnedQ4 2017vs Q4 2016$0$0
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* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

Heartland Credit Union Savings Account Rates

0.20%*$15k*-Health Savings Account
OTHER TIERS: 0.10% $250 - $2,500 | 0.12% $2,500 - $5k | 0.18% $5k - $15k
0.15%$100-IRA Savings
0.15%$100-Education Savings
0.10%$100-Regular Membership Savings
0.10%$100-Special Purpose Savings

Heartland Credit Union Money Market Rates

0.40%*$500k*-Platinum Money Manager
OTHER TIERS: 0.08% Up to $25k | 0.15% $25k - $50k | 0.20% $50k - $100k | 0.25% $100k - $200k | 0.30% $200k - $500k

Heartland Credit Union Checking Account Rates

0.15%$1,500-Dividend Checking
0.05%$10k-Business Checking

Heartland Credit Union CD Rates

2.10%$5k-37 Month CD Special
1.70%$500-60 Month CD
1.60%$5k-13 Month CD Special
1.20%$500-48 Month CD
1.00%$500-36 Month CD
0.70%$500-30 Month CD
0.65%$500-24 Month CD
0.60%$500-18 Month CD
0.55%$500-12 Month CD
0.45%$250-12 Month Add-On CD
0.25%$500-6 Month CD
0.20%$500-3 Month CD

Heartland Credit Union IRA Rates

2.10%$5k-37 Month IRA Special
1.70%$500-60 Month IRA
1.60%$5k-13 Month IRA Special
1.20%$500-48 Month IRA
1.00%$500-36 Month IRA
0.70%$500-30 Month IRA
0.65%$500-24 Month IRA
0.60%$500-18 Month IRA
0.55%$500-12 Month IRA
0.45%$250-12 Month Add-On IRA
0.25%$500-6 Month IRA
0.20%$500-3 Month IRA

Heartland Credit Union Locations
Branch Office105 Enterprise DrVerona, WI 53593-9122
Branch Office944 Williamson StMadison, WI 53703
Branch Office1000 Ihm StLancaster, WI 53813-9600
Branch Office1520 E Business Highway 151Platteville, WI 53818
Branch Office1205 Joseph StDodgeville, WI 53533-9672
Branch Office5325 High Crossing BlvdMadison, WI 53718-2301
Branch Office555 W Washington AveMadison, WI 53703-2615
Branch Office120 Vinburn RdDeForest, WI 53532-1487