Heartland Credit Union

Overview / Commentary
5325 High Crossing Blvd
Madison, WI 53718-2301

Heartland Credit Union is headquartered in Madison and is the 20th largest credit union in the state of Wisconsin. It is also the 658th largest credit union in the nation. It was established in 1936 and as of March of 2024, it had grown to 125 employees and 34,354 members at 13 locations. Heartland Credit Union's money market rates are 7X the national average, and it has an A health rating.

Field of Membership Restrictions

Heartland Credit Union is open to those who live, work, or own property in the Wisconsin counties of Columbia, Crawford, Dane, Dodge, Grant, Green, Iowa, Jefferson, Lafayette, Richland, Rock, Sauk, or Vernon; the Iowa counties of Allamakee, Bremer, Buchanan, Chickasaw, Clayton, Delaware, Dubuque, Fayette, Jackson, Jones, or Winneshiek; or the Illinois counties of Boone, Jo Daviess, Stephenson, Winnebago. Employees of AT&T, Credit Union Executives Society, Esterline Avista, or Lands' End are also eligible to join, as are shareholders, retirees and employees of Alliant Energy Corporation and its subsidiaries, the International Brotherhood of Electrical Workers - 6th District and 965, employees and directors of cooperative and independent telephone companies, and members of the Communication Workers of America who reside or are employed in Washington State. Patrons of Peoples Community Oil Co-op, New Horizons Supply Co-op of Fennimore, Dodgeville Agri-Service of Dodgeville, and Agri-Tech FS with offices in Grant, Dane, and Iowa Counties in Wisconsin.
See current membership details

Reviews (2)

Long-time Member With No Plans of Leaving!

My now-husband and I became members of Heartland Credit Union when we were living in Platteville, WI. I was attending college and he was working full-time. We were not yet married but we were both contributing to our household bills. Heartland was so flexible in letting me be added as a joint user of his checking account at the time. It made our life so much easier. Then, when we married, it was a seamless transition to joint checking and joint savings. We actually also added an additional savings account. Shortly after, we went through Heartland for a mortgage. The loan officer was very nice and informative. We had all of our necessary paperwork together and she sat down with us for a couple of hours gathering all of the information that she needed. We put an offer on a house and had the loan approved within a couple of weeks at most. Since then, we have also financed two vehicles through Heartland's auto loans and have had other credit unions try to get us to transfer our loans to them but they have not been able to offer us the same low interest rates that Heartland has. So we will continue to be loyal Heartland Credit Union members for the foreseeable future.

They have a loyalty points program that I have many points accrued on. While I am not very interested in many of the items that I can redeem these points for and therefore have a large amount of points available to me, I have redeemed them a couple of times now for free boxes of checks. This is extremely helpful as I don't really care what my checks look like. As long as they are correct and simple, I am perfectly happy. Who would turn down free checks when I hardly even have to write checks anymore?

Additionally, I use the mobile site often and have even used mobile deposit on a couple of occasions. It's very handy to not have to head to the bank for any check that we happen to receive. However, I don't mind going into the local branch because they are so polite and fast. They always seem to remember us (and my three young children). I don't think I could come up a bad thing to say about this credit union from my experiences with them.

Heartland Credit Union

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Extremely poor customer service, website requires 2 separate passwords and to pay their credit cards are almost impossible. There are better choices then Heartland Credit Union.


Health Grade Components

NCUA #66710
Year Chartered1936
Primary Regulator
Profit Margin
Return on Assets - YTD0.57%
Return on Equity - YTD5.4%
Annual Interest Income$6.7MM
Assets and Liabilities
AssetsQ1 2024vs Q1 2023$613.9MM$595.6MM
LoansQ1 2024vs Q1 2023$453.5MM$427.8MM
DepositsQ1 2024vs Q1 2023$540.8MM$531MM
Equity CapitalQ1 2024vs Q1 2023$64.8MM$56MM
Loan Loss AllowanceQ1 2024vs Q1 2023$2.8MM$2.5MM
Unbacked Noncurrent LoansQ1 2024vs Q1 2023$2.2MM$1.3MM
Real Estate OwnedQ1 2024vs Q1 2023$0$0
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Always verify rates and promotions with the bank or credit union. We are not Heartland Credit Union; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

Heartland Credit Union Savings Account Rates

0.25%*$15k*-Health Savings Account
OTHER TIERS: 0.10% $0 - $250 | 0.15% $250 - $2.5k | 0.17% $2.5k - $5k | 0.22% $5k - $15k
0.15%$100-IRA Savings
0.10%$100-Regular Membership Savings
0.10%$100-Special Purpose Savings
0.10%$25-Saver's Sweepstakes Savings

Heartland Credit Union Money Market Rates

3.00%*$50k*$100kHeartland Money Market
OTHER TIERS: 1.00% $200k+ | 1.50% $150k - $200k | 2.00% $100k - $150k
2.25%*$500k*-Platinum Money Manager
OTHER TIERS: 0.15% $0 - $25k | 0.25% $25k - $50k | 0.50% $50k - $100k | 1.75% $100k - $200k | 2.00% $200k - $500k

Heartland Credit Union Checking Account Rates

0.03%$10k-Business Checking

Heartland Credit Union CD Rates

4.65%$5k-14 Month CD Special
2.75%$500-60 Month CD
2.05%$500-48 Month CD
2.00%$500-HSA Certificate
1.75%$500-36 Month CD
1.05%$500-30 Month CD
1.00%$500-24 Month CD
0.95%$500-18 Month CD
0.90%$500-12 Month CD
0.85%$250-12 Month Add-On CD
0.80%$500-6 Month CD
0.60%$500-3 Month CD

Heartland Credit Union IRA Rates

2.75%$500-60 Month IRA
2.05%$500-48 Month IRA
1.75%$500-36 Month IRA
1.05%$500-30 Month IRA
1.00%$500-24 Month IRA
0.95%$500-18 Month IRA
0.90%$500-12 Month IRA
0.85%$250-12 Month Add-On IRA
0.80%$500-6 Month IRA
0.60%$500-3 Month IRA


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