IncredibleBank is headquartered in WAUSAU and is the 15th largest bank in the state of Wisconsin. It is also the 592nd largest bank in the nation. It was established in 1967 and as of March of 2025, it had grown to 233 employees at 17 locations. IncredibleBank's money market rates are 7X the national average, and it has a B+ health rating.
New Accounts
Very tedious process for managing accounts, especially under a business. When I open a new account whether for my business or personal, it doesn't show up on my account online or app automatically. I have to go back in to have them add it to my online accounts which takes 20+ min to print the forms. If I didn't open the account, the person who opened it also has to sign off, even if I am on it. If I want a debit card, that's another trip into the bank. These things should be handled at the time the account is opened. Tellers should be trained to ask if debit cards or checks are needed. And what good is an account I can't view? This should all be handled up front instead of having to make several trips to be able to use the account. It is also very difficult to navigate options online, like turning off paper statements which cost $5/mo (another thing they don't ask up front like they should to avoid unwanted fees) or changing the account name.
Incredible!
Opened a CD a while ago with a promotional rate. I have four or five CDs at various banks, and I usually direct renewals to the bank with the most competitive rates. Thought I'd give Incredible Bank a try. My other CDs notify me at renewal time and will renew at the prevailing market rate unless I intervene. Somehow this one slipped by me at renewal on more than one occasion, but I wasn't too concerned because I expected the renewal rate to reflect current market. Bad assumption...the renewal rate for the previous two years was several hundredths of one percent. That's .003 percent; close to nothing. My fault. I trusted them. I thought that was incredibly poor treatment. Wait!...now I get it! Oh...and the early withdrawal fee took what little interest I had earned! Incredible!
Data as of Q1 2025
Learn why bank health mattersHealth Grade Components
| Overall | |
|---|---|
| FDIC Certificate # | 19772 |
| Year Established | 1967 |
| Employees | 233 |
| Primary Regulator | FDIC |
| Profit Margin | |
|---|---|
| Return on Assets - YTD | 0.76% |
| Return on Equity - YTD | 10.94% |
| Annual Interest Income | $27.3MM |
| Assets and Liabilities | ||
|---|---|---|
| Assets | Q1 2025vs Q1 2024 | $1.99B$1.96B |
| Loans | Q1 2025vs Q1 2024 | $1.47B$1.42B |
| Deposits | Q1 2025vs Q1 2024 | $1.79B$1.7B |
| Equity Capital | Q1 2025vs Q1 2024 | $140.4MM$134.6MM |
| Loan Loss Allowance | Q1 2025vs Q1 2024 | $15.5MM$16.9MM |
| Unbacked Noncurrent Loans | Q1 2025vs Q1 2024 | $3.9MM$1.9MM |
| Real Estate Owned | Q1 2025vs Q1 2024 | $2MM$0 |
