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1251 Avenue of the Americas
New York, NY 10020-1104

PurePoint Financial is dedicated to deposit accounts, and it currently offers some of the highest savings account rates and CD rates in the country. According to its inaugural press release, PurePoint was founded, in light of a very poor savings rate in the United States, for the sake of committed savers. For this reason, the institution currently limits its banking product offerings to savings accounts and Certificates of Deposits (CDs). In addition to funding their personal deposit accounts via mobile deposit, check, or wire transfers, consumers can easily link their PurePoint accounts to external bank accounts. PurePoint’s CD terms range from 12 to 36 months. At the time of writing, if the CD is funded within 10 days after successfully applying to open the account, the interest rate is guaranteed to be the best rate offered within that same period.

PurePoint Financial is a division of MUFG Union Bank, N.A., itself a subsidiary of Mitsubishi UFJ Financial Group (MUFG), the fifth-largest financial group in the world as of this writing. Founded in 2017 and headquartered in New York, NY, PurePoint Financial is a hybrid digital bank. Like an online bank, it offers its customers convenient and secure access to their accounts through intuitive online and mobile banking options. However, somewhat like a traditional brick-and-mortar bank, PurePoint offers in-person service and advice through its “Financial Centers” in select markets across the United States. Although these Financial Centers do not provide cash deposits or withdrawals, customers can open accounts and update account information with the help of PurePoint’s trained customer service personnel at these Financial Centers.

Related Posts

PurePoint Financial Raises Online Savings To 1.75% APY - 4/6/2018

PurePoint Financial (internet bank) has new rates: Online Savings (1.75% APY, $10k minimum deposit) and 12-month Online CD (2.20% APY, $10k minimum deposit).

Online Saving Rate Increased To 1.75% APY - 4/6/2018

PurePoint Financial has recently inreased their Online Savings rate to 1.75% APY.

2.50% APY 24-Month CD In South Florida - Purepoint Financial - 2/25/2018

Ad in Sunday’s Sun Sentinel: 24-month CD 2.50% APY, $10,000 minimum Rates valid for accounts opened in person at a Financial Center. Other rates may be available if account is opened online at purepoint.com/sunsentinel or by phone at 1.866.382.PURE (7873).

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Purepoint Financial

Posted by: vardi | Apr 3, 2018

I have been a customer for one year and I am very impressed with this bank. Everything is done right.


Posted by: redfarm | Nov 10, 2017

1) Opening the savings account on-line was like a hot knife through butter - only a few moments. No need to upload a drivers license, social security card and utility bill (speaking of Live Oak).

2) An ACH transfer, push and pull, usually appears in the savings balance the same day. And the limit is $250,000 daily, not a few thousand dollars like many other banks.

3) Customer service has been friendly and helpful.

4) The interest rate is either the highest, or near the highest, offered by banks. If the interest rate lags behind the top (not far) then typically within a few months it's readjusted higher at, or close to, the top with at least $10,000 deposited.

5) No maintenance fees and no minimum balance after the initial deposit.

6) I use this account to earn higher interest on my savings, but not as a 'hub' for other banking activities. It does not provide a card for cash ATM withdrawals, nor a service for paying bills online.

Rocky Start

Posted by: kj | Mar 1, 2017

opened a savings account and received an email that the transfer of funds was initiated at 12:27 pm on 2/28. thought all went smoothly as the funds showed in the account. then before going to bed, checked email and discovered that a 2nd transfer, that we did not authorize, was initiated at 9:07 pm for the exact same amount. our account now shows double the money it should, and the account from which the money was funded (pnc) is going to be overdrawn. unfortunately, customer service will not be available until 8 am.

it is now 3/1. i have been on the phone this morning for 4 hrs. over and over, i was told (by scott m) that we initiated a 2nd transfer request at 9:07 pm. however, during a 3-way call with pnc and purepoint rep heather, the pnc rep stated that 2 duplicate transactions were sent by purepoint to them at 6:36.17. finally, after 3 hrs and 45 minutes, the call was escalated. in the end, absolutely nothing can be done to stop the duplicate pending transaction. supervisor martena promised that purepoint will reject the 2nd transaction when it comes back to them tomorrow and they will pay all insufficient fund fees to pnc.

and the saga continues. it is now 5:30 pm and i just got a call from adam w the managing director of client services for purepoint. finally an apology and an admission of fault! he said they had identified the problem--a systematic error that he claims has never happened before in the 100s of accounts they have previously opened. interestingly, he thought the duplicate transaction had been put on hold and i had to inform him that it was still pending and that it was going to go through with insufficient funds. stay tuned to see if this mess is finally resolved.

this will be my last post. purepoint was to reject the duplicate transaction when it came to them on the morning of 3/2. i received a call that this did take place. it did not! it is still unclear to me exactly what happened, but i believe they accepted the transaction and then wired the money back to pnc. this action then set off a whole other chain of events that affected a cd which had simultaneously been opened at purepoint. so on march 3 (a friday) at around 8-8:30 pm there was another 3-way call with managers at pnc and purepoint. i now need to reapply for the purepoint cd as that money ended up back at pnc too.

i have got to hand it to purepoint for their customer service. i have the personal phone no. of a manager and he wants this to end as much as i. they however are unwilling to accept fault. i was repeatedly told that i had made the 2 transfers. then after the 1st 3-way call with pnc, i got a call saying that purepoint's IT people had found a systematic error. but the next day, it was back to i had made the duplicate transfers.

word of warning: do not open a purepoint savings account and a cd simultaneously unless you have online banking set up at your bank. i did not. i had 2 purepoint applications open, one for the cd and one for the savings account and that is where i believe the problem began.

and one final word of advice to scott m, the 1st customer service rep to whom i spoke. never ever say to a woman, "this is a joint account, would you prefer i speak to your husband."

update: 1 wk later, i received a much appreciated handwritten apology from Pierre Habis, President of Purepoint.

Competitive Rate, Terrible Service

Posted by: lt007 | Apr 12, 2018

Deposit of funds to PurePoint Financial went well. Interest was paid. However, be prepared for a horrible experience if you ever try to transfer money out of your PurePoint account. I initiated a relatively small transfer to one of my linked accounts. Later that evening I received a call from the fraud department. The transfer had been flagged but they could not provide answer as to why they had flagged the transfer and delayed it. By the end of the conversation the representative stated that the transfer would go through that day. Next day I received a call from customer service asking if I would like to re-initiate the initial transfer, since it had been somehow cancelled. Of course I said yes, and explained the call and subsequent discussion from the night before. They could not answer why the transfer had been cancelled. An hour later, I get another call, asking if I would like to re-initiate the original transfer. Each representative stated that they had made a note of the conversations that had taken place, but somehow, with each new call I received, the representative had no idea of the past conversations with the bank, and furthermore, could not offer any explanation as to why this transfer was so problematic. All this time, the transfer of funds still has not gone through and is delayed with each call I receive from PurePoint representatives. I have subsequently directed PurePoint Financial to close the account and transfer all funds to my linked account. I will report back on how this final transaction is executed. Save yourself the headache and find a different, more professional institution to trust with your money.



Health Grade Components

FDIC Certificate #22826
Year Established1979
Primary RegulatorOCC
Profit Margin
Return on Assets - YTD0.59%
Return on Equity - YTD4.19%
Annual Interest Income$3.47B
Assets and Liabilities
AssetsQ4 2017vs Q4 2016$118.5B$115.6B
LoansQ4 2017vs Q4 2016$78.36B$75.88B
DepositsQ4 2017vs Q4 2016$86.66B$89.16B
Equity CapitalQ4 2017vs Q4 2016$16.40B$15.99B
Loan Loss AllowanceQ4 2017vs Q4 2016$434.4MM$592.2MM
Unbacked Noncurrent LoansQ4 2017vs Q4 2016$442.9MM$762.6MM
Real Estate OwnedQ4 2017vs Q4 2016$387.00K$8.0MM
  User-submitted Promotions & Notices

This section lists recent deals, promotions and rate changes submitted by our community within the past 90 days. Always verify official rates and promotions with the bank or credit union.

Online Saving Rate Increased To 1.75% APY

FrankSavage   |  
PurePoint Financial has recently inreased their Online Savings rate to 1.75% APY.

2.50% APY 24-Month CD In South Florida - Purepoint Financial

blakeb   |  
Ad in Sunday’s Sun Sentinel: 24-month CD 2.50% APY, $10,000 minimum

Rates valid for accounts opened in person at a Financial Center. Other rates may be available if account is opened online at purepoint.com/sunsentinel or by phone at 1.866.382.PURE (7873).

2.50% 24 Month CD / 2% 12 Month CD In Chicagoland

miked   |  
In Sunday’s Chicago Tribune

2.50% APY 24 month / 2% APY 12 month
$10,000 minimum deposit
Exclusive Financial Center Rate

9234 Skokie Blvd.

Glendale Heights
179 W. Army Trail Rd.

La Grange
1 N. La Grange

More Rate Increases - Purepoint 1/24/2018

Striker   |  
Savings over $10,000 = 1.75%
12 mo cd = 2.00%
24 mo cd = 2.5%

Purepoint Online Savings Rate Now 1.6%

RichL40T   |  
https://www.purepoint.com/ - as of 1/24/18

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Always verify rates and promotions with the bank or credit union. We are not PurePoint Financial; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

PurePoint Financial Savings Account Rates

1.75%*$10k*-Online Savings
OTHER TIERS: 0.25% Up to $10k

PurePoint Financial CD Rates

2.55%$10k-36 Month Online CD
2.50%$10k-24 Month Online CD
2.30%$10k-18 Month Online CD
2.20%$10k-12 Month Online CD

PurePoint Financial is an Internet only bank and does not have branch locations. Its headquarters is located at 1251 Avenue of the Americas - New York, NY 10020-1104

The financial institution, product, and APY (Annual Percentage Yield) data displayed on this website is gathered from various sources and may not reflect all of the offers available in your region. Although we strive to provide the most accurate data possible, we cannot guarantee its accuracy. The content displayed is for general information purposes only; always verify account details and availability with the financial institution before opening an account. Contact feedback@depositaccounts.com to report inaccurate info or to request offers be included in this website. We are not affiliated with the financial institutions included in this website.