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1251 Avenue of the Americas
New York, NY 10020-1104

PurePoint Financial is dedicated to deposit accounts, and it currently offers some of the highest savings account rates and CD rates in the country. According to its inaugural press release, PurePoint was founded, in light of a very poor savings rate in the United States, for the sake of committed savers. For this reason, the institution currently limits its banking product offerings to savings accounts and Certificates of Deposits (CDs). In addition to funding their personal deposit accounts via mobile deposit, check, or wire transfers, consumers can easily link their PurePoint accounts to external bank accounts. PurePoint’s CD terms range from 12 to 36 months. At the time of writing, if the CD is funded within 10 days after successfully applying to open the account, the interest rate is guaranteed to be the best rate offered within that same period.

PurePoint Financial is a division of MUFG Union Bank, N.A., itself a subsidiary of Mitsubishi UFJ Financial Group (MUFG), the fifth-largest financial group in the world as of this writing. Founded in 2017 and headquartered in New York, NY, PurePoint Financial is a hybrid digital bank. Like an online bank, it offers its customers convenient and secure access to their accounts through intuitive online and mobile banking options. However, somewhat like a traditional brick-and-mortar bank, PurePoint offers in-person service and advice through its “Financial Centers” in select markets across the United States. Although these Financial Centers do not provide cash deposits or withdrawals, customers can open accounts and update account information with the help of PurePoint’s trained customer service personnel at these Financial Centers.

Related Posts

Purepoint Raised All Of Its CDs - 11/12/2017

12 month to 1.55% from 1.35% 18 month to 1.60% from 1.45% 24 month to 1.70% from 1.50% 36 month to 1.75% from 1.65%

PurePoint Financial Ups Online Savings Account Rate - 11/10/2017

The Online Savings Account rate was raised today by 10 bps to 1.40% APY on balances of $10k or more; balances less than $10k continue to earn 0.25% APY.

1.75% 18 Month CD / 1.30% Savings In Chicagoland - 8/27/2017

In today’s Chicago Tribune 1.75% APY 18 month Purepoint CD $10,000 minimum deposit Exclusive Financial Center Rate 1.30% APY Purepoint Savings $10,000 minimum deposit Skokie 9234 Skokie Blvd. 224.998.2097 Glendale Heights 179 W. Army Trail Rd. 847.610.8031 La Grange 1 N. La Grange 630.490.0006

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Posted by: redfarm | Nov 10, 2017

1) Opening the savings account on-line was like a hot knife through butter - only a few moments. No need to upload a drivers license, social security card and utility bill (speaking of Live Oak).

2) An ACH transfer, push and pull, usually appears in the savings balance the same day. And the limit is $250,000 daily, not a few thousand dollars like many other banks.

3) Customer service has been friendly and helpful.

4) The interest rate is either the highest, or near the highest, offered by banks. If the interest rate lags behind the top (not far) then typically within a few months it's readjusted higher at, or close to, the top with at least $10,000 deposited.

5) No maintenance fees and no minimum balance after the initial deposit.

6) I use this account to earn higher interest on my savings, but not as a 'hub' for other banking activities. It does not provide a card for cash ATM withdrawals, nor a service for paying bills online.

Very Positive Initial Experience With Their Website And Customer Service

Just opened an account with Pure Point Financial after doing some research because I had not heard of them before. They are FDIC insured by a parent company. I verified that the parent company was FDIC insured and then asked the parent company if they were affiliated with Pure Point and got confirmation. Then I called Pure Point to ask a customer rep some questions about their deposit and withdrawal policies. The rep was clear, articulate, able to provide the answers that I needed, and came across as wanting to help me out. Setting up an account online was clear and straightforward. I had a very different experience with Popular Direct, another online bank that I had no prior experience with. Had trouble setting up an account with Popular Direct because the website, customer rep, and floor supervisor all had different instructions for coming up with a user ID and the Popular Direct customer rep seemed annoyed at my questions. My initial experience with Popular scared me off and sent me running to Pure Point. Experience with Pure Point vs Popular Direct was night and day! We'll see how things go with Pure Point as I continue my relationship with them. So far they are doing a great job of presenting themselves well and setting up credibility for further positive interactions. I will update if my experience differs from my initial very positive experience!

Posted Interest

Posted by: slepyhead | Jan 10, 2018

they changed my posting date from the 10th to the 11th. i say im being beat for 1day without interest...not fair. for 5months i was happy with purepoint now im concerned. not withdrawing yet but could happen...did speak with a nice supervisor named allan but we agreed to disagree...i received a message on the 11th saying the interest was posted the 10th(GREAT), couldn't find it on the 10th but its there now so im back to being pleased with purepoint...thanks allan(LOL)

Rocky Start

Posted by: kj | Mar 1, 2017

opened a savings account and received an email that the transfer of funds was initiated at 12:27 pm on 2/28. thought all went smoothly as the funds showed in the account. then before going to bed, checked email and discovered that a 2nd transfer, that we did not authorize, was initiated at 9:07 pm for the exact same amount. our account now shows double the money it should, and the account from which the money was funded (pnc) is going to be overdrawn. unfortunately, customer service will not be available until 8 am.

it is now 3/1. i have been on the phone this morning for 4 hrs. over and over, i was told (by scott m) that we initiated a 2nd transfer request at 9:07 pm. however, during a 3-way call with pnc and purepoint rep heather, the pnc rep stated that 2 duplicate transactions were sent by purepoint to them at 6:36.17. finally, after 3 hrs and 45 minutes, the call was escalated. in the end, absolutely nothing can be done to stop the duplicate pending transaction. supervisor martena promised that purepoint will reject the 2nd transaction when it comes back to them tomorrow and they will pay all insufficient fund fees to pnc.

and the saga continues. it is now 5:30 pm and i just got a call from adam w the managing director of client services for purepoint. finally an apology and an admission of fault! he said they had identified the problem--a systematic error that he claims has never happened before in the 100s of accounts they have previously opened. interestingly, he thought the duplicate transaction had been put on hold and i had to inform him that it was still pending and that it was going to go through with insufficient funds. stay tuned to see if this mess is finally resolved.

this will be my last post. purepoint was to reject the duplicate transaction when it came to them on the morning of 3/2. i received a call that this did take place. it did not! it is still unclear to me exactly what happened, but i believe they accepted the transaction and then wired the money back to pnc. this action then set off a whole other chain of events that affected a cd which had simultaneously been opened at purepoint. so on march 3 (a friday) at around 8-8:30 pm there was another 3-way call with managers at pnc and purepoint. i now need to reapply for the purepoint cd as that money ended up back at pnc too.

i have got to hand it to purepoint for their customer service. i have the personal phone no. of a manager and he wants this to end as much as i. they however are unwilling to accept fault. i was repeatedly told that i had made the 2 transfers. then after the 1st 3-way call with pnc, i got a call saying that purepoint's IT people had found a systematic error. but the next day, it was back to i had made the duplicate transfers.

word of warning: do not open a purepoint savings account and a cd simultaneously unless you have online banking set up at your bank. i did not. i had 2 purepoint applications open, one for the cd and one for the savings account and that is where i believe the problem began.

and one final word of advice to scott m, the 1st customer service rep to whom i spoke. never ever say to a woman, "this is a joint account, would you prefer i speak to your husband."

update: 1 wk later, i received a much appreciated handwritten apology from Pierre Habis, President of Purepoint.



Health Grade Components

FDIC Certificate #22826
Year Established1979
Primary RegulatorOCC
Profit Margin
Return on Assets - YTD0.74%
Return on Equity - YTD5.3%
Annual Interest Income$2.56B
Assets and Liabilities
AssetsQ3 2017vs Q3 2016$118.6B$116.9B
LoansQ3 2017vs Q3 2016$76.89B$77.55B
DepositsQ3 2017vs Q3 2016$87.71B$87.11B
Equity CapitalQ3 2017vs Q3 2016$16.70B$16.12B
Loan Loss AllowanceQ3 2017vs Q3 2016$499.5MM$651.5MM
Unbacked Noncurrent LoansQ3 2017vs Q3 2016$508.8MM$836.7MM
Real Estate OwnedQ3 2017vs Q3 2016$634.00K$76.6MM
  User-submitted Promotions & Notices

This section lists recent deals, promotions and rate changes submitted by our community within the past 90 days. Always verify official rates and promotions with the bank or credit union.

Purepoint Raised All Of Its CDs

SYC   |  
12 month to 1.55% from 1.35%
18 month to 1.60% from 1.45%
24 month to 1.70% from 1.50%
36 month to 1.75% from 1.65%

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Always verify rates and promotions with the bank or credit union. We are not PurePoint Financial; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

PurePoint Financial Savings Account Rates

1.40%*$10k*-Online Savings
OTHER TIERS: 0.25% Up to $10k

PurePoint Financial CD Rates

1.75%$10k-36 Month Online CD
1.70%$10k-24 Month Online CD
1.60%$10k-18 Month Online CD
1.55%$10k-12 Month Online CD

PurePoint Financial is an Internet only bank and does not have branch locations. Its headquarters is located at 1251 Avenue of the Americas - New York, NY 10020-1104