Overview / Commentary
1251 Avenue of the Americas
New York, NY 10020-1104

PurePoint Financial is dedicated to deposit accounts, and it currently offers some of the highest savings account rates and CD rates in the country. According to its inaugural press release, PurePoint was founded, in light of a very poor savings rate in the United States, for the sake of committed savers. For this reason, the institution currently limits its banking product offerings to savings accounts and Certificates of Deposits (CDs). In addition to funding their personal deposit accounts via mobile deposit, check, or wire transfers, consumers can easily link their PurePoint accounts to external bank accounts. PurePoint’s CD terms range from 12 to 36 months. At the time of writing, if the CD is funded within 10 days after successfully applying to open the account, the interest rate is guaranteed to be the best rate offered within that same period.

PurePoint Financial is a division of MUFG Union Bank, N.A., itself a subsidiary of Mitsubishi UFJ Financial Group (MUFG), the fifth-largest financial group in the world as of this writing. Founded in 2017 and headquartered in New York, NY, PurePoint Financial is a hybrid digital bank. Like an online bank, it offers its customers convenient and secure access to their accounts through intuitive online and mobile banking options. However, somewhat like a traditional brick-and-mortar bank, PurePoint offers in-person service and advice through its “Financial Centers” in select markets across the United States. Although these Financial Centers do not provide cash deposits or withdrawals, customers can open accounts and update account information with the help of PurePoint’s trained customer service personnel at these Financial Centers.

Related Posts

PurePoint Financial Ups Online Savings Rate To 2.15% APY - 9/28/2018

PurePoint Financial (internet bank) has raised the rate on its Online Savings Account to 2.15% APY on balances of $10k+. Minimum opening deposit is $10k.

Purepoint Online Savings Increased To 2.15% - 9/28/2018

PurePoint has just increased the online savings rate to 2.15% for existing and new customers. 10K to open.

PurePoint Financial Ups 12-Month Online CD - 8/10/2018

PurePoint Financial has raised the rates on its shorter-term Online CDs: 12-month (2.60% APY) and 18-month (2.70% APY). $10k minimum opening deposit.

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Purepoint Simply Does It Right!

I currently have 2 CD's with Purepoint and the 1.9% MMA account. I love how quickly the ACH transfers go through, allow multiple connected accounts and have high transfer limits. Every account I opened with them has been smooth. Very competitive CD rates on short term CD's, wish they would nudge up the MMA rate a bit, but probably one of my favorite and hassle free online banking experiences. Customer for life, I wish all online banks operated like this bank. Keep up the great work!

Awesome On Line Bank

Posted by: SWJW | Jun 15, 2018

I have had an on line account with PurePoint for 16 months and have been nothing but satisfied. No issues opening the account, no issues transferring money into nor out of account, and in large sums.

I am writing the review since I saw more than one person mention that they had issues with PurePoint outgoing transfers. I have transferred out 4 or 5 times this year, and all in amounts over $100,000. NO issues, no questions, no hold up.

I also cannot be more pleased with their processing of incoming transfers. They actually credit my funds when I enter the request on line vs waiting for the funds to actually hit the account. Folks, you just don't get any better than that.

Highest interest rate out there, ease of transfers, and awesome phone service. Just not sure what else anyone could want.

Rocky Start

Posted by: kj | Mar 1, 2017

opened a savings account and received an email that the transfer of funds was initiated at 12:27 pm on 2/28. thought all went smoothly as the funds showed in the account. then before going to bed, checked email and discovered that a 2nd transfer, that we did not authorize, was initiated at 9:07 pm for the exact same amount. our account now shows double the money it should, and the account from which the money was funded (pnc) is going to be overdrawn. unfortunately, customer service will not be available until 8 am.

it is now 3/1. i have been on the phone this morning for 4 hrs. over and over, i was told (by scott m) that we initiated a 2nd transfer request at 9:07 pm. however, during a 3-way call with pnc and purepoint rep heather, the pnc rep stated that 2 duplicate transactions were sent by purepoint to them at 6:36.17. finally, after 3 hrs and 45 minutes, the call was escalated. in the end, absolutely nothing can be done to stop the duplicate pending transaction. supervisor martena promised that purepoint will reject the 2nd transaction when it comes back to them tomorrow and they will pay all insufficient fund fees to pnc.

and the saga continues. it is now 5:30 pm and i just got a call from adam w the managing director of client services for purepoint. finally an apology and an admission of fault! he said they had identified the problem--a systematic error that he claims has never happened before in the 100s of accounts they have previously opened. interestingly, he thought the duplicate transaction had been put on hold and i had to inform him that it was still pending and that it was going to go through with insufficient funds. stay tuned to see if this mess is finally resolved.

this will be my last post. purepoint was to reject the duplicate transaction when it came to them on the morning of 3/2. i received a call that this did take place. it did not! it is still unclear to me exactly what happened, but i believe they accepted the transaction and then wired the money back to pnc. this action then set off a whole other chain of events that affected a cd which had simultaneously been opened at purepoint. so on march 3 (a friday) at around 8-8:30 pm there was another 3-way call with managers at pnc and purepoint. i now need to reapply for the purepoint cd as that money ended up back at pnc too.

i have got to hand it to purepoint for their customer service. i have the personal phone no. of a manager and he wants this to end as much as i. they however are unwilling to accept fault. i was repeatedly told that i had made the 2 transfers. then after the 1st 3-way call with pnc, i got a call saying that purepoint's IT people had found a systematic error. but the next day, it was back to i had made the duplicate transfers.

word of warning: do not open a purepoint savings account and a cd simultaneously unless you have online banking set up at your bank. i did not. i had 2 purepoint applications open, one for the cd and one for the savings account and that is where i believe the problem began.

and one final word of advice to scott m, the 1st customer service rep to whom i spoke. never ever say to a woman, "this is a joint account, would you prefer i speak to your husband."

update: 1 wk later, i received a much appreciated handwritten apology from Pierre Habis, President of Purepoint.

Looks Great But Actually Hassle

Posted by: jonnyz | Jun 16, 2018

I have a savings account with PurePoint since 03/2017. The bank works fine if you only do simple banking. Otherwise too many hassles.

1. Every time I tried to transfer more than $50K out, I got phone calls from their fraud department. I have received too many such phone calls in the past year, and intended protection has become real pain.

2. The online secure messaging is almost useless. They will simply transfer your technical question to the customer service department, reply your message just to let you know that someone will call you back.

3. I opened a CD and the initial funding ACH failed (as Popular Direct freezed my account and denied all types of withdrawals). Then I cannot find any means to fund this CD anymore. I called their customer service twice and the information and instructions I got were just misleading and useless. What a waste of time.

4. The linked external accounts I deleted were not actually deleted from their database. So I cannot add more linked accounts even though the website shows that I have only 5 linked accounts. This is really confusing since the number is less than the max limit of 10. I have to call them several times to find this out and get it fixed. Basically they need to manually delete deleted linked accounts from their database, every time!

Bottom line: good for passive banking, hassle for active banking. Too many phone calls needed. Too many security questions needed. Too many interventions from their fraud department.



Health Grade Components

FDIC Certificate #22826
Year Established1979
Primary RegulatorOCC
Profit Margin
Return on Assets - YTD0.84%
Return on Equity - YTD6.18%
Annual Interest Income$1.91B
Assets and Liabilities
AssetsQ2 2018vs Q2 2017$123.8B$116.7B
LoansQ2 2018vs Q2 2017$80.42B$76.35B
DepositsQ2 2018vs Q2 2017$86.50B$86.96B
Equity CapitalQ2 2018vs Q2 2017$16.61B$16.49B
Loan Loss AllowanceQ2 2018vs Q2 2017$409.6MM$476.6MM
Unbacked Noncurrent LoansQ2 2018vs Q2 2017$384.0MM$547.9MM
Real Estate OwnedQ2 2018vs Q2 2017$0$1.7MM
  User-submitted Promotions & Notices

This section lists recent deals, promotions and rate changes submitted by our community within the past 90 days. Always verify official rates and promotions with the bank or credit union.

Purepoint Online Savings Increased To 2.15%

WheelinDealin   |  
PurePoint has just increased the online savings rate to 2.15% for existing and new customers. 10K to open.

2.6% APY For 12 Month CD

SYC   |  
Minimum $10k

2.7% for 18 months
2.8% for 24 months

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Always verify rates and promotions with the bank or credit union. We are not PurePoint Financial; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

PurePoint Financial Savings Account Rates

2.15%*$10k*-Online Savings
OTHER TIERS: 0.25% Up to $10k

PurePoint Financial CD Rates

3.00%$10k-36 Month Online CD
2.80%$10k-24 Month Online CD
2.70%$10k-18 Month Online CD
2.60%$10k-12 Month Online CD

PurePoint Financial is an Internet only bank and does not have branch locations. Its headquarters is located at 1251 Avenue of the Americas - New York, NY 10020-1104

The financial institution, product, and APY (Annual Percentage Yield) data displayed on this website is gathered from various sources and may not reflect all of the offers available in your region. Although we strive to provide the most accurate data possible, we cannot guarantee its accuracy. The content displayed is for general information purposes only; always verify account details and availability with the financial institution before opening an account. Contact feedback@depositaccounts.com to report inaccurate info or to request offers be included in this website. We are not affiliated with the financial institutions included in this website.