Superior Choice Credit Union

Overview / Commentary
1320 Grand Ave
Superior, WI 54880

Superior Choice Credit Union is headquartered in Superior and is the 19th largest credit union in the state of Wisconsin. It is also the 617th largest credit union in the nation. It was established in 1932 and as of June of 2022, it had grown to 126 employees and 32,103 members at 9 locations. Superior Choice Credit Union has a B+ health rating.

Field of Membership Restrictions

Membership in Superior Choice Credit Union is open to those who live or work in the Wisconsin counties of Ashland, Barron, Bayfield, Burnett, Clark, Chippewa, Douglas, Iron, Rusk, Sawyer, Taylor, or Washburn; or the Minnesota counties of Carlton, Itasca, or St. Louis. Members of the American Consumer Council, or Douglas County Historical Society in Superior, WI are also eligible to join.
See current membership details

A Happy Mortgage Customer

Wow - Great customer service and an Awesome value too! Our recent mortgage was handled most professionally, In addition we were offered a 30-year fixed rate mortgage with no closing costs. Zero! I'd never heard of that before. It knocked our socks off. We'll bring more business to this credit union.

Exceptional Credit Union !!

Member service is exceptional !! Easy to work with, fast and efficient. They work with people to improve their financial lives. We love their "no closing costs" program and their AMP checking account. Bonus: We just found out that they can open accounts for anyone in USA. We're telling our family about this credit union so they can become a member too.

Customer Service

Posted by: |

My goodness, it is it hard to get a loan through these guys. It just pummeled my credit score trying to get one. It's a good thing they have great customer service.


*Multiple issues with my escrow that caused multiple other issues.



Health Grade Components

NCUA #67173
Year Chartered1932
Primary Regulator
Profit Margin
Return on Assets - YTD0.52%
Return on Equity - YTD5.12%
Annual Interest Income$10.8MM
Assets and Liabilities
AssetsQ2 2022vs Q2 2021$624.3MM$582.9MM
LoansQ2 2022vs Q2 2021$508.8MM$394.9MM
DepositsQ2 2022vs Q2 2021$521.9MM$478.1MM
Equity CapitalQ2 2022vs Q2 2021$62.5MM$61.3MM
Loan Loss AllowanceQ2 2022vs Q2 2021$2.8MM$2.7MM
Unbacked Noncurrent LoansQ2 2022vs Q2 2021$6.7MM$4.0MM
Real Estate OwnedQ2 2022vs Q2 2021$0$36.00K

Rates for Superior Choice Credit Union are currently being reviewed.


Superior Choice Credit Union Locations
Branch Office2817 Tower AveSuperior, WI 54880-5320
Branch Office4161 Haines RdHermantown, MN 55811-3942
Branch Office117 S Main StMellen, WI 54546-9051
Branch Office319 Ellis AveAshland, WI 54806-1666
Branch Office2302 E 2nd StSuperior, WI 54880-3776
Branch Office4125 Grand AveDuluth, MN 55807-2747
Branch Office407 Lake Ave WLadysmith, WI 54848
Branch Office201 E Main StGilman, WI 54433
Branch Office1220 S Pokegama Ave Bldg C, Suite 200Grand Rapids, MN 55744-4322

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