Superior Choice Credit Union

Overview / Commentary
1320 Grand Ave
Superior, WI 54880

Superior Choice Credit Union is headquartered in Superior and is the 18th largest credit union in the state of Wisconsin. It is also the 527th largest credit union in the nation. It was established in 1932 and as of March of 2024, it had grown to 138 employees and 41,877 members at 12 locations. Superior Choice Credit Union's money market rates are 10X the national average, and it has a B health rating.

Field of Membership Restrictions

Membership in Superior Choice Credit Union is open to anyone through a membership in the American Consumer Council or Douglas County Historical Society. Those who live or work in the Wisconsin counties of Ashland, Barron, Bayfield, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Iron, Rusk, Sawyer, Taylor, or Washburn; or the Minnesota counties of Carlton, Itasca, or St. Louis are also eligible to join.
See current membership details

Related Posts

7 Month CD 5.65 - 7/26/2023

I did not see Superior mentioned under 6 month CD rates, so wanted to remind my fellow DA readers of Ken's post from July 15: Deal Summary: 7-Month Share Certificate Special, 5.65% APY, $500 minimum deposit, new money, available through July 31, 2023. Availability: Easy membership requirement. Now through July 31, 2023, Wisconsin-based Superior Choice Credit Union (SCCU) is offering a rate-leading 7-Month Share Certificate Special. While SCCU offers tiered APYs ($500 or $100k minimum deposits) on its regular Share Certificates, the 5.65% APY applies to all balances of $500 and greater. New money is required and is defined as “deposits and investments not previously held in a Superior Choice Credit Union account.”

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Reviews (8)

Excellent Service

Posted by: |

I had been trying to better my credit score for a couple years but with credit card debt it’s hard to get them down to a balance that will impact a positive credit rating. I had went to Superior Choice Credit Union and got a debt consolidation and within 45 days my credit score jumped up over 115 points! Highly recommend the Rice Lake branch!!!

Great Checking Account Rate - Easy Opening

Posted by: |

Despite the CU having a branch in my home town, I hadn't heard of them until I saw a blurb on their high yield checking account. I went to call them and learn more, and found the local branch. I decided to go in and see the branch first hand and met the crew. Everyone was very nice, and I felt comfortable with them becoming a holding place for my savings. The next day I opened an account. The online process was 90% Ok, but due to a large number of account openings, it was going to take longer to do online and process my application, so I went back to the branch and within a half hour I was set up with my new accounts. I was able to easily set up automatic payments with a couple of utilities, and now I'm settling in and adding my deposits to fill up the account. As long as the rate stays great, this will be my new primary CU. In today's rate climate, you need to do yourself a favor and go where the yield is. There are banks and CU's with great rates all over the place. I now work with 4 of them. Top up your savings to the high limit of their good rate, and then go do the same at another place with a great rate to handle your overflow. If the upper limits aren't capped, you could stick with one place, but if they're going to cap you, you can live with that. Anyway, with a friendly staff and a good rate, this place earned me as s new customer.

Rogue Bank

Posted by: |

100% a Rogue Bank.

Wish I could give them a negative star.

Banks like superior choice CU are the example why Americans are behind on building better credit portfolio. They for some strange reasons are ignorant enough to harm their potential customers credit history for zero gain for themselves.

Here is my experience- i live in California found a high yield savings account that I was interested. Called their customer service for eligibility and was told getting ACC membership would let me become their customer which i purchased right away.

Filled an online form for bringing in 25k into the savings account I applied for. They got all my details including ssn like they take when you apply for a credit card.
They sent me an email and asked me ACC membership document, address proof document, driving license copy which I uploaded and sent them right away. And then sent me an email to come to their bank in Minnesota in person because they cannot approve me "virtually". These incompetents actually ran a hard inquiry while they always intended to decline me since I wasn't nearby their actual bank locations. Why can't they just specify that in eligibility criteria?

I would advice to stay far away from Superior choice credit Union.


*Multiple issues with my escrow that caused multiple other issues.

Very Dishonest Bank. Stay Away!

Telephone support reps are pleasant and friendly. However branch management does not care about their clients and resorts to ghosting customers that have legitimate concerns. In my case, they refused to pay interest on promotional savings and made up new restrictions/obstacles with every inquiry to ensure they did not have to pay the published rates. Don't waste your time with this bank and move on to someone more reputable.

WARNING: Retailative, Predatory Practices!

Posted by: |

Superior does a HARD PULL of your credit record when you apply for their accounts, mine was a CD! and without tell you.
When I complained to Experian, they refused to take it out, and retaliated by charging a dormant fee on the saving account you have to open mandatorily to become a member!
When asked to refund it, they did, turned around, and paid LESS that the advertised rate for the CD.
Overall, it's hard to find the area for messages to communicate with them; If they don't write something to you, you can't access that area. Mobile reps don't read the member services reps' notes. They are condescending and do not seem to want to help their members.
I have had dozens of credit unions memberships throughout the years. I have never encountered a credit union this poor. Never again.

Terrible Credit Union With Hard Credit Inquiry For Opening Accounts

Credit union received a membership application including all required information and full information from both credit reports pulled. No disclosure or information was provided for a hard credit inquiry and no credit was applied for with all overdraft and courtesy pay offerings declined as instructed by representative. Credit union alleged they received no reports due to freezes. No freezes were in effect. Credit union alleged they received only "frozen" report notifications. Again there were no freezes in effect or such notices, yet there were inquiries on ChexSystems and Equifax. Equifax report was even showing a hard credit inquiry contrary to allegations there would not be one. Credit union alleged there should not have been a hard credit inquiry as no credit was applied for or requested. Credit union has refused to contact Equifax about their error. Credit union then cited information from both reports, the ones claimed that the credit union never received due to alleged "freeze." Credit union has denied a simple deposit account despite having received complete report information from ChexSystems and Equifax including confirmation that account would have been opened if not for the non-existent freezes in place (when again, there was no freeze or they could not have reports). Credit union has failed to send the legally required notice of account denial. Credit union has falsely misrepresented on numerous occasions the actions being taken by the institution at this point, and has provided no compensation for financial harm done as a result of the erroneous credit check and extensive weeks spent on the ridiculous "frozen" while not frozen at all charades and countless falsehoods.

Zero Stars If Possible

Posted by: |

In my view their Superior Choice's behavior has crossed from "mistaken" to improper, if not criminal. They provided me with a car loan through a dealership. At first it seemed to go well for a couple months but then they took money that they were not entitled to from a Florida account of mine. I had given them permission to automatically deduct the car payment, and only the car payment, from that account. However, they took out $4000 for insurance they claimed they had to put on the car because they were not listed as the leinholder. The problem is, they WERE listed as the leinholder from the time I purchased the vehicle, before it went off the lot. My insurance agent sent them the information on it at that time. This was a mistake entirely of their making within their company. Rather than check their own records to look for a mistake they just charged me money and assumed I wouldn't notice? When I asked I was given several different run-arounds with various explanations, always convoluted and not making much sense. My insurance agent and I had to resubmit information more than once to show them what they got originally was what was correct.

After many, many weeks and at least 40 hours of my own time and insistence, I worked out an arrangement where I received some of the cash back as a check and the rest was to be a credit for my July car payment. I had to insist over and over to people that THEY took money out of MY account and I wanted money put back into MY account. It seemed like a basic concept. You took money out erroneously, you finally acknowledge you did, but you refuse to put the money back??? The agreement was out of the $545 they were intent on keeping, $366 was to go to my July car payment and I was to get a check for the rest. I did receive my check, however I do not know if it cleared because I just deposited it. However, the amount that was supposed to be used to credit my July payment was still deducted from the other account and I never received any additional money to cover it. They are still holding onto money THAT IS NOT THEIRS TO HOLD. I did not expect that based on our agreement and now I have to pay transfer fees. Plus my statement also listed the "credit" once but the same amount twice as two debits. I haven't started fighting on that one yet.

DO NOT DO BUSINESS WITH THESE PEOPLE. In my opinion, they will hold you hostage, first insist that nothing is wrong and then confuse you out of your own money. For example, apparently "refund" does not mean giving somebody back money "mistakenly" taken. I was told It is some other accounting mechanism for the future that is difficult to follow but they just tell you they will refund your money. It is only when trying to track down how the refund will work that you find that out. Apparently they still hope nobody will notice they are draining their bank account illegitimately. I will say the final agent and I got through it and came up with a result that I would accept. It is too bad the company didn't back it up. I don't know where to go from here but I assume there is some regulatory agency that looks out for things like this. Of course, once again my time will be spent trying to get back money that is rightfully mine in the first place. I wish I had known. I will notify the car dealership not to use this place again.


Health Grade Components

NCUA #67173
Year Chartered1932
Primary Regulator
Profit Margin
Return on Assets - YTD-0.38%
Return on Equity - YTD-5.21%
Annual Interest Income$10.2MM
Assets and Liabilities
AssetsQ1 2024vs Q1 2023$824.5MM$837.3MM
LoansQ1 2024vs Q1 2023$656.7MM$588MM
DepositsQ1 2024vs Q1 2023$684.4MM$698.2MM
Equity CapitalQ1 2024vs Q1 2023$59.3MM$68.3MM
Loan Loss AllowanceQ1 2024vs Q1 2023$5.2MM$3.3MM
Unbacked Noncurrent LoansQ1 2024vs Q1 2023$5.4MM$9.8MM
Real Estate OwnedQ1 2024vs Q1 2023$0$0
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Always verify rates and promotions with the bank or credit union. We are not Superior Choice Credit Union; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

Superior Choice Credit Union Savings Account Rates

0.50%$0-Passbook IRA
0.25%$0-Health Savings Account
0.20%$0-Christmas Club Savings Account
0.10%$5-Membership Savings Account
0.10%$0-Fill in the Blank Savings

Superior Choice Credit Union Money Market Rates

4.50%*$1m*-Premier Money Market Account
OTHER TIERS: 0.50% $2.5k - $10k | 1.00% $10k - $50k | 1.75% $50k - $100k | 3.00% $100k - $250k | 3.50% $250k - $500k | 4.00% $500k - $1m

Superior Choice Credit Union Checking Account Rates

0.40%$0-Non Profit Checking

Superior Choice Credit Union CD Rates

5.25%$500-6 Month Share Certificate
5.00%$500-1 Year Share Certificate
5.00%$500-36 Month Variable Share Certificate
3.20%*$100k*-30 Month Share Certificate
OTHER TIERS: 3.09% $500 - $100k
3.20%*$100k*-24 Month Share Certificate
OTHER TIERS: 3.09% $500 - $100k
3.14%*$100k*-7 Year Share Certificate
OTHER TIERS: 3.04% $500 - $100k
2.89%*$100k*-5 Year Share Certificate
OTHER TIERS: 2.78% $500 - $100k
2.63%*$100k*-4 Year Share Certificate
OTHER TIERS: 2.53% $500 - $100k
2.63%*$100k*-18 Month Share Certificate
OTHER TIERS: 2.53% $500 - $100k
2.53%*$100k*-3 Year Share Certificate
OTHER TIERS: 2.42% $500 - $100k
1.30%$25$2.5k2 Year On the Rise Certificate
1.00%$25$2.5k1 Year On the Rise Certificate
1.00%$25$2.5k1 Year Next Gen Certificate
0.40%*$100k*-3 Month Share Certificate
OTHER TIERS: 0.30% $500 - $100k

Superior Choice Credit Union IRA Rates

5.25%$500-6 Month IRA
5.00%$500-1 Year IRA
5.00%$500-36 Month Variable IRA
3.20%*$100k*-2 Year IRA
OTHER TIERS: 3.09% $500 - $100k
3.20%*$100k*-30 Month IRA
OTHER TIERS: 3.09% $500 - $100k
3.14%*$100k*-7 Year IRA
OTHER TIERS: 3.04% $500 - $100k
2.89%*$100k*-5 Year IRA
OTHER TIERS: 2.78% $500 - $100k
2.63%*$100k*-4 Year IRA
OTHER TIERS: 2.53% $500 - $100k
2.63%*$100k*-18 Month IRA
OTHER TIERS: 2.53% $500 - $100k
2.53%*$100k*-3 Year IRA
OTHER TIERS: 2.42% $500 - $100k
0.40%*$100k*-3 Month IRA
OTHER TIERS: 0.30% $500 - $100k


Duluth Area

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