Superior Choice Credit Union is headquartered in Superior and is the 18th largest credit union in the state of Wisconsin. It is also the 532nd largest credit union in the nation. It was established in 1932 and as of June of 2023, it had grown to 169 employees and 43,574 members at 13 locations. Superior Choice Credit Union's money market rates are 7X the national average, and it has a B health rating.
Field of Membership Restrictions
Membership in Superior Choice Credit Union is open to anyone through a membership in the American Consumer Council or Douglas County Historical Society. Those who live or work in the Wisconsin counties of Ashland, Barron, Bayfield, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Iron, Rusk, Sawyer, Taylor, or Washburn; or the Minnesota counties of Carlton, Itasca, or St. Louis are also eligible to join.
See current membership details
Related Posts
2/24/15 - Superior Choice CU (WI) Offers Competitive 25-month and 47-month CDs
10/18/13 - Special 20-Month CD Rate in Parts of WI & MN at Superior Choice Credit Union
10/29/12 - Special 18-Month CD Rate in Parts of WI & MN at Superior Choice Credit Union
A Happy Mortgage Customer
Wow - Great customer service and an Awesome value too! Our recent mortgage was handled most professionally, In addition we were offered a 30-year fixed rate mortgage with no closing costs. Zero! I'd never heard of that before. It knocked our socks off. We'll bring more business to this credit union.
Customer Service
My goodness, it is it hard to get a loan through these guys. It just pummeled my credit score trying to get one. It's a good thing they have great customer service.
Disappointing
*Multiple issues with my escrow that caused multiple other issues.
Zero Stars If Possible
In my view their Superior Choice's behavior has crossed from "mistaken" to improper, if not criminal. They provided me with a car loan through a dealership. At first it seemed to go well for a couple months but then they took money that they were not entitled to from a Florida account of mine. I had given them permission to automatically deduct the car payment, and only the car payment, from that account. However, they took out $4000 for insurance they claimed they had to put on the car because they were not listed as the leinholder. The problem is, they WERE listed as the leinholder from the time I purchased the vehicle, before it went off the lot. My insurance agent sent them the information on it at that time. This was a mistake entirely of their making within their company. Rather than check their own records to look for a mistake they just charged me money and assumed I wouldn't notice? When I asked I was given several different run-arounds with various explanations, always convoluted and not making much sense. My insurance agent and I had to resubmit information more than once to show them what they got originally was what was correct.
After many, many weeks and at least 40 hours of my own time and insistence, I worked out an arrangement where I received some of the cash back as a check and the rest was to be a credit for my July car payment. I had to insist over and over to people that THEY took money out of MY account and I wanted money put back into MY account. It seemed like a basic concept. You took money out erroneously, you finally acknowledge you did, but you refuse to put the money back??? The agreement was out of the $545 they were intent on keeping, $366 was to go to my July car payment and I was to get a check for the rest. I did receive my check, however I do not know if it cleared because I just deposited it. However, the amount that was supposed to be used to credit my July payment was still deducted from the other account and I never received any additional money to cover it. They are still holding onto money THAT IS NOT THEIRS TO HOLD. I did not expect that based on our agreement and now I have to pay transfer fees. Plus my statement also listed the "credit" once but the same amount twice as two debits. I haven't started fighting on that one yet.
DO NOT DO BUSINESS WITH THESE PEOPLE. In my opinion, they will hold you hostage, first insist that nothing is wrong and then confuse you out of your own money. For example, apparently "refund" does not mean giving somebody back money "mistakenly" taken. I was told It is some other accounting mechanism for the future that is difficult to follow but they just tell you they will refund your money. It is only when trying to track down how the refund will work that you find that out. Apparently they still hope nobody will notice they are draining their bank account illegitimately. I will say the final agent and I got through it and came up with a result that I would accept. It is too bad the company didn't back it up. I don't know where to go from here but I assume there is some regulatory agency that looks out for things like this. Of course, once again my time will be spent trying to get back money that is rightfully mine in the first place. I wish I had known. I will notify the car dealership not to use this place again.
Data as of Q2 2023
Learn why bank health mattersHealth Grade Components
| Overall | |
|---|---|
| NCUA # | 67173 |
| Year Chartered | 1932 |
| Employees | 169 |
| Primary Regulator | |
| Profit Margin | |
|---|---|
| Return on Assets - YTD | 0.24% |
| Return on Equity - YTD | 2.88% |
| Annual Interest Income | $18.2MM |
| Assets and Liabilities | ||
|---|---|---|
| Assets | Q2 2023vs Q2 2022 | $792.2MM$624.3MM |
| Loans | Q2 2023vs Q2 2022 | $608.8MM$508.8MM |
| Deposits | Q2 2023vs Q2 2022 | $657.1MM$521.9MM |
| Equity Capital | Q2 2023vs Q2 2022 | $67.8MM$62.5MM |
| Loan Loss Allowance | Q2 2023vs Q2 2022 | $0$2.8MM |
| Unbacked Noncurrent Loans | Q2 2023vs Q2 2022 | $12.5MM$6.7MM |
| Real Estate Owned | Q2 2023vs Q2 2022 | $0$0 |
