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Superior Choice Credit Union


Overview / Commentary
www.superiorchoice.com
715-392-5616
1320 Grand Ave
Superior, WI 54880

Superior Choice Credit Union is headquartered in Superior and is the 18th largest credit union in the state of Wisconsin. It is also the 525th largest credit union in the nation. It was established in 1932 and as of December of 2023, it had grown to 149 employees and 41,987 members at 12 locations. Superior Choice Credit Union's money market rates are 10X the national average, and it has an A health rating.

Field of Membership Restrictions

Membership in Superior Choice Credit Union is open to anyone through a membership in the American Consumer Council or Douglas County Historical Society. Those who live or work in the Wisconsin counties of Ashland, Barron, Bayfield, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Iron, Rusk, Sawyer, Taylor, or Washburn; or the Minnesota counties of Carlton, Itasca, or St. Louis are also eligible to join.
See current membership details

Related Posts

Superior Choice Credit Union Adds Rate-Leading Reward Checking Account - 11/30/2023

Superior Choice Credit Union (easy membership) has a new reward checking account, Superior Checking, earning 7.00% APY on qualifying balances of $5k-$25k.

7 Month CD 5.65 - 7/26/2023

I did not see Superior mentioned under 6 month CD rates, so wanted to remind my fellow DA readers of Ken's post from July 15: Deal Summary: 7-Month Share Certificate Special, 5.65% APY, $500 minimum deposit, new money, available through July 31, 2023. Availability: Easy membership requirement. Now through July 31, 2023, Wisconsin-based Superior Choice Credit Union (SCCU) is offering a rate-leading 7-Month Share Certificate Special. While SCCU offers tiered APYs ($500 or $100k minimum deposits) on its regular Share Certificates, the 5.65% APY applies to all balances of $500 and greater. New money is required and is defined as “deposits and investments not previously held in a Superior Choice Credit Union account.”

Superior Choice Credit Union Adds Rate-Leading 7-Month CD Special - 7/15/2023

Superior Choice Credit Union (easy membership) is offering a rate-leading 7-month Share Certificate Special now through July 31, 2023. $500 min deposit of new money.

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Reviews (16)

Excellent Service

Posted by: |

I had been trying to better my credit score for a couple years but with credit card debt it’s hard to get them down to a balance that will impact a positive credit rating. I had went to Superior Choice Credit Union and got a debt consolidation and within 45 days my credit score jumped up over 115 points! Highly recommend the Rice Lake branch!!!

2

Great Checking Account Rate - Easy Opening

Posted by: |

Despite the CU having a branch in my home town, I hadn't heard of them until I saw a blurb on their high yield checking account. I went to call them and learn more, and found the local branch. I decided to go in and see the branch first hand and met the crew. Everyone was very nice, and I felt comfortable with them becoming a holding place for my savings. The next day I opened an account. The online process was 90% Ok, but due to a large number of account openings, it was going to take longer to do online and process my application, so I went back to the branch and within a half hour I was set up with my new accounts. I was able to easily set up automatic payments with a couple of utilities, and now I'm settling in and adding my deposits to fill up the account. As long as the rate stays great, this will be my new primary CU. In today's rate climate, you need to do yourself a favor and go where the yield is. There are banks and CU's with great rates all over the place. I now work with 4 of them. Top up your savings to the high limit of their good rate, and then go do the same at another place with a great rate to handle your overflow. If the upper limits aren't capped, you could stick with one place, but if they're going to cap you, you can live with that. Anyway, with a friendly staff and a good rate, this place earned me as s new customer.

2

Customer Service

Posted by: |

My goodness, it is it hard to get a loan through these guys. It just pummeled my credit score trying to get one. It's a good thing they have great customer service.

4

Rogue Bank

Posted by: |

100% a Rogue Bank.

Wish I could give them a negative star.

Banks like superior choice CU are the example why Americans are behind on building better credit portfolio. They for some strange reasons are ignorant enough to harm their potential customers credit history for zero gain for themselves.

Here is my experience- i live in California found a high yield savings account that I was interested. Called their customer service for eligibility and was told getting ACC membership would let me become their customer which i purchased right away.

Filled an online form for bringing in 25k into the savings account I applied for. They got all my details including ssn like they take when you apply for a credit card.
They sent me an email and asked me ACC membership document, address proof document, driving license copy which I uploaded and sent them right away. And then sent me an email to come to their bank in Minnesota in person because they cannot approve me "virtually". These incompetents actually ran a hard inquiry while they always intended to decline me since I wasn't nearby their actual bank locations. Why can't they just specify that in eligibility criteria?

I would advice to stay far away from Superior choice credit Union.

17
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Health
A

Data as of Q4 2023

Learn why bank health matters

Health Grade Components

Overall
NCUA #67173
Year Chartered1932
Employees149
Primary Regulator
Profit Margin
Return on Assets - YTD-0.89%
Return on Equity - YTD-11.79%
Annual Interest Income$38MM
Assets and Liabilities
AssetsQ4 2023vs Q4 2022$804.1MM$708.7MM
LoansQ4 2023vs Q4 2022$639.3MM$544.2MM
DepositsQ4 2023vs Q4 2022$662.5MM$575.1MM
Equity CapitalQ4 2023vs Q4 2022$60.3MM$61.9MM
Loan Loss AllowanceQ4 2023vs Q4 2022$4.8MM$3.7MM
Unbacked Noncurrent LoansQ4 2023vs Q4 2022$5.8MM$12.7MM
Real Estate OwnedQ4 2023vs Q4 2022$0$80K
Rates
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Always verify rates and promotions with the bank or credit union. We are not Superior Choice Credit Union; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

Superior Choice Credit Union Savings Account Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
0.50%--Passbook IRA
0.25%--Health Savings Account
0.20%--Christmas Club Savings Account
0.10%$5-Membership Savings Account
0.10%--Fill in the Blank Savings

Superior Choice Credit Union Money Market Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
4.50%*$1m*-Premier Money Market Account
OTHER TIERS: 0.50% → $2.5k - $10k | 1.00% → $10k - $50k | 1.75% → $50k - $100k | 3.00% → $100k - $250k | 3.50% → $250k - $500k | 4.00% → $500k - $1m

Superior Choice Credit Union Checking Account Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
0.40%--Non Profit Checking

Superior Choice Credit Union CD Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
5.25%$500-6 Month Share Certificate
5.00%$500-1 Year Share Certificate
5.00%$500-36 Month Variable Share Certificate
3.20%*$100k*-30 Month Share Certificate
OTHER TIERS: 3.09% → $500 - $100k
3.20%*$100k*-24 Month Share Certificate
OTHER TIERS: 3.09% → $500 - $100k
3.14%*$100k*-7 Year Share Certificate
OTHER TIERS: 3.04% → $500 - $100k
2.89%*$100k*-5 Year Share Certificate
OTHER TIERS: 2.78% → $500 - $100k
2.63%*$100k*-4 Year Share Certificate
OTHER TIERS: 2.53% → $500 - $100k
2.63%*$100k*-18 Month Share Certificate
OTHER TIERS: 2.53% → $500 - $100k
2.53%*$100k*-3 Year Share Certificate
OTHER TIERS: 2.42% → $500 - $100k
1.30%$25$2.5k2 Year On the Rise Certificate
1.00%$25$2.5k1 Year On the Rise Certificate
1.00%$25$2.5k1 Year Next Gen Certificate
0.40%*$100k*-3 Month Share Certificate
OTHER TIERS: 0.30% → $500 - $100k

Superior Choice Credit Union IRA Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
5.25%$500-6 Month IRA
5.00%$500-1 Year IRA
5.00%$500-36 Month Variable IRA
3.20%*$100k*-2 Year IRA
OTHER TIERS: 3.09% → $500 - $100k
3.20%*$100k*-30 Month IRA
OTHER TIERS: 3.09% → $500 - $100k
3.14%*$100k*-7 Year IRA
OTHER TIERS: 3.04% → $500 - $100k
2.89%*$100k*-5 Year IRA
OTHER TIERS: 2.78% → $500 - $100k
2.63%*$100k*-4 Year IRA
OTHER TIERS: 2.53% → $500 - $100k
2.63%*$100k*-18 Month IRA
OTHER TIERS: 2.53% → $500 - $100k
2.53%*$100k*-3 Year IRA
OTHER TIERS: 2.42% → $500 - $100k
0.40%*$100k*-3 Month IRA
OTHER TIERS: 0.30% → $500 - $100k
Locations

Availability

Duluth Area

Interactive local rates map


The financial institution, product, and APY (Annual Percentage Yield) data displayed on this website is gathered from various sources and may not reflect all of the offers available in your region. Although we strive to provide the most accurate data possible, we cannot guarantee its accuracy. The content displayed is for general information purposes only; always verify account details and availability with the financial institution before opening an account. Contact [email protected] to report inaccurate info or to request offers be included in this website. We are not affiliated with the financial institutions included in this website.